LAVAZZA
Lavazza strikes another winning serve with The Championships, Wimbledon, in three-year deal
Lavazza is an official Wimbledon sponsor
As the official coffee of The Championships for the seventh year, Lavazza has hosted tennis star and global ambassador, Andre Agassi, at this year’s Grand Slam tournament
The partnership between Lavazza and Wimbledon first began in 2011. It has gone from strength-to-strength during that time and will now run until 2019. To mark the occasion, Lavazza welcomed this year’s global
ambassador to The Championships: tennis legend Andre Agassi. Celebrating 25 years since winning his first Grand Slam title at Wimbledon in 1992, he was welcomed back to the All England Club. He once famously said: “Wimbledon is the place where magic can happen.”
GREAT DELIGHT Lavazza vice chairman, Marco Lavazza, said: “Lavazza is thrilled to be continuing the relationship with The Championships, Wimbledon for the next three years, a partnership that exists from many years in one of the key markets for our business. “We’re proud to be part of one of the greatest tennis tournaments
in the world and it gives me great delight to see the partnership go from strength-to-strength. Appointing Andre as global ambassador is another milestone for us and we look forward to sharing an exciting year with one of history’s greatest athletes.” The Championships, Wimbledon, were held from Monday, July 3
to Sunday July, 16, where Lavazza operated over 200 coffee machines at 60 service points during the fortnight. These included 13 bars and restaurants, corporate hospitality areas, the media work room, as well as areas reserved for players and match officials. Up to one million cups of authentic Italian coffee were served to
this year’s tennis-loving crowds, both inside Wimbledon’s prestigious grounds and outside at Britain’s most famous queue where spectators eagerly awaited entry each day. AELTC media and commercial director, Mick Desmond, added:
“The All England Lawn Tennis Club is delighted Lavazza will continue as Official Coffee of The Championships for a further three years. We are also pleased to see former Wimbledon champion Andre Agassi return to the All England Club as global ambassador for Lavazza.”
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A GOOD START A renowned coffee lover, Andre said: “The first thing I do in the morning is drink a cup of black coffee, which helps me get the day off to a good start. In my autobiography, I write about my life-long love for coffee, so it is a natural fit for me to be partnering with Lavazza, a company that has been at the forefront of the industry from day one. Lavazza not only invented the coffee blend more than 120 years ago, but also works with passion to make the best quality and authentic Italian coffee I have known and loved for decades.” Cementing the company’s global commitment to tennis, Lavazza
maintains its position as the world’s only food and beverage brand to partner with all four Grand Slam tournaments – for the second year running – serving Italy’s best-selling coffee to more than three million tennis lovers at the prestigious Roland Garros, US Open and Australian Open tournaments, in addition to The Championships, Wimbledon.
L-R: Giuseppa Lavazza, Andre Agassi and Marco Lavazza
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