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Currys launches campaign to tackle UK’s growing e-waste problem C
urrys said it has moved the nation’s e-waste problem into sharper focus
with the launch of a new ‘Long Live Your Tech’ commitment. Aimed at tackling e-waste, the new commitment educates, supports and helps consumers to make more informed choices when buying and disposing of tech. Unwanted electrical and tech waste is now
the fastest growing waste stream both in the UK and across the globe. One of the world’s largest producers of tech waste, the UK generates up to 23.9kg per head, according to the Environmental Audit Committee’s Electronic waste and the Circular Economy report, and throws 155,000 tonnes of electrical waste in household bins every year. Raising awareness of the issue, Currys’ new
‘Long Live Your Tech’ commitment is rooted in encouraging in-market consumers to not only
Beko showcases its ongoing commitment to sustainability
B
eko is renewing its environmental pledge this spring by launching its sustainability campaign for a second time.,
The company’s latest sustainability campaign showcases the brand’s ongoing commitment to the environment, raising awareness of its latest technology, which transforms recycled waste materials into durable, high performance product parts used in the latest range of built-in ovens, washing machines, and washer dryers. Whilst Beko’s RecycledTub washing machines and washer dryers use
recycled plastic bottles in its tubs, Beko’s RecycledNet ovens use recycled fishing nets and industrial thread waste in some of their parts. By taking recycled materials and transforming them into high
performance appliance parts, Beko said that it is taking small steps to aid the healthy restoration of the environment. Vijay Bhardwaj, Beko UK’s marketing director, said: “As a brand, we are fully committed to inspiring everyone to strive for a more sustainable future, this year and beyond. “Through products like
our RecycledNet ovens and our RecycledTub washing machines and washer dryers, we are able to offer our consumers more sustainable product choices, without compromising on performance or durability.”
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www.ierdaily.co.uk
consider the sustainability credentials of any new or upgraded purchases but to also contemplate how they dispose of old electronics. Currys collects, on average, 5,500 tonnes of
unwanted tech every month and is hoping to surpass that in the coming weeks as its ‘Long Live Your Tech’ commitment launches with a ‘Cash for Trash’ initiative, running until April 15. This event calls on UK consumers to take any
unwanted electronics to their nearest Currys store in exchange for a voucher. Additional activity
includes a series of offers, money-back schemes and discounts, including a £100-off turbo charged TV trade-in deal, with further ‘Long Live Your Tech’ initiatives to be introduced in the coming months. Lindsey Haselhurst, chief supply chain officer at
Currys, said: “At Currys we recognise the pressing need to improve our use of resources and create circular business models, which is why we are a leader in extending the life of technology through our repair, recycling and reuse programmes. “The UK is heading into an e-waste perfect
storm with tech playing an increasingly important role in our everyday lives, yet consumers are struggling to understand how to dispose of it responsibly. And while there is a lot of noise when it comes to our plastic usage, our consumption of fast fashion and our approach to food waste; tech, despite being so integral to how we live – keeping us fed, entertained and connected – is often forgotten about.”
Global vacuum cleaner market to grow by CAGR of 9.6% until 2028
T
he global vacuum
cleaner market size was valued at €9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.6% from 2021 to 2028.
Lack of time left for doing household chores due to the implementation of the work from home model is one of the key factors driving the demand for vacuum cleaners in the domestic sector, according to new report from Grand View Research. Changing lifestyles, high disposable incomes, a growing working population, rising purchasing power, and ease of usage are other major factors catalysing the growth of the market worldwide. Grand View Research said an exponential rise in demand for vacuum cleaners was observed in 2020, chiefly owing to the heightened need to maintain hygiene in hospitals and homes amid the surge in COVID-19 cases.
Shashi Kumar, co-founder and chief executive of Grand View Research,
said: “The vacuum cleaner industry is undergoing significant changes, driven by changing customer dynamics and innovative technologies. “Cleaning is becoming smart with the implementation of smart applications and robotic technologies and companies are focusing on developing sustainable products with low emissions and noise.”
March/April 2022
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