Supplier tributes
Suppliers celebrate D.A.D’s 30th anniversary We spoke to some of D.A.D’s suppliers, as the distributor passes this key milestone
Cem Kal
Field sales manager Miele
M
iele’s relationship with D.A.D is relatively recent. However, in the past year, many independent high street electrical retailers have now expanded their product range to include Miele giving them the opportunity to offer their
customers a comprehensive breadth of choice across all price points. Miele is an aspirational brand and so it is essential that D.A.D partners have the product knowledge they need, together with a strong understanding of energy ratings to be able to help their customers make an informed decision. Miele runs dedicated training sessions for D.A.D partners to help them understand
Miele’s features, benefi ts and brand philosophy to always be ‘Immer Besser’ – which means to be forever better in everything it does. With consumers ever more conscious of their own impact on the environment, D.A.D customers have seen particularly strong demand for Miele laundry products. Known for designing appliances that not only improve customers’ lives but are built to last, Miele believes that longevity is the ultimate sustainability. During the development phase, Miele tests its washing machines and tumble dryers
for the equivalent of 20 years’ use. Its products are designed to be repaired rather than replaced with spare parts available for at least 15 years, which is fi ve years longer than the Right To Repair Law requires
throughout some of the most challenging market conditions for the UK independent.” With over 50 years’ experience in
Steve Jones Managing director
Sirius Buying Group I 6
am absolutely delighted to celebrate with Adrian and his company, D.A.D. in reaching the fantastic milestone of 30
years in business, a huge achievement and marker of the company’s success over three decades in the electrical appliance industry.
A longstanding Approved Supplier of Sirius, since our humble beginnings in 2001, D.A.D has been able to keep our members well-supplied and well-informed
the electrical sector with an intuitive knowledge of kitchen retail, Adrian is well- known for his supportive and proactive sales team, which serves the UK and Northern Ireland. Based in Tewkesbury, Gloucestershire, D.A.D more than lives up to its brand promise of ‘Going the distance, deliver the goods’ thanks to its constant innovation to meet their customer’s present and future needs, key focus on customer satisfaction, 24/7 online ordering, wide brand assortment; including the success of their own brands Montpellier and Ice King, clear sales processes and dedication to the end-user. To celebrate its 30th Anniversary is testament to all D.A.D has achieved, and as our philosophy has always been about seeing the bigger picture for our members to optimise and tailor their offering to individual markets, it is so refreshing that D.A.D. follows the same methodology for the collective good of our industry – happy birthday!
March/April 2022 | D.A.D Special
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