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Thanks to Quick Brown Fox PR for its sponsorship of the IER Awards 2023 Media Wall
Quick Brown Fox PR sponsored the IER Awards 2023 ‘Media Wall’ and the inaugural IER Award for Marketing & Advertising Campaign won by Abbey Appliances
I
n a retail market beset with challenges seemingly from every angle, great
customer service is pretty much essential in keeping afl oat. Yet, unless you can maintain a constant stream of new customers through marketing, PR, social media, advertising, and other initiatives, that customer base will dwindle no matter how great you lay on a red carpet for existing customers.
Richard Stevenson, founder of Quick
Brown Fox PR & Social Media, said: “This year it was great to include a true retail marketing celebration at the IER Awards. “Abbey Appliances has done a fantastic job
in reaching out beyond its ‘regulars’ by using a combination of marketing initiatives and working them through to conclusion. In a busy retail environment, there is, unfortunately, no ‘fi re-and-forget’ solution to bringing new
customers through the door, and Abbey’s hard work in this area is a shining example of what can be achieved through marketing and PR to elevate any retail business. Congratulations to Abbey Appliances.” The event’s Media Wall allowed attendees
to post up immediate comments, celebrations and photos via Twitter, to deliver their message immediately on the big screen during the event – underpinning the immediacy and crowd engagement of social media.
The Innovative Electrical Retailing Awards 2023
A Carbon Neutral Event
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