feature: quiet appliances
Bosch SMS6TCI00E Dishwasher W
hile every consumer may have slightly different requirements
when choosing MDAs, noise is a factor that everyone can relate to. Since the advent of open-plan kitchen-living rooms, we have become increasingly aware of the noise level of kitchen appliances. Sophie Lane, product training manager at
Miele, says that this is especially true with so many people working from home still, and open plan kitchens continuing to be popular. “We believe it is vital to support Quiet
Mark’s vision of creating a quieter, healthier, environment for the next generation. From product labelling online and in-store, to rigorous acoustic design and engineering.” Anyone who has tried to watch TV while the washing machine is running can attest to the noise appliances can make. Lucy Bye, group marketing manager at Bosch Home Appliances, says: “This awareness has only been reinforced as we have spent more time at home in the past few years, first during the pandemic and now with increased levels of hybrid working.”
The National Noise Report, produced by independent certification programme Quiet Mark, found that 82% of Brits would like to make the appliances in their home quieter, with 45% highlighting they would like the washing machine to cause less household disruption. Data from Answer the Public has revealed this consumer trend has persisted with recent search trends relating to ‘washing machine’ including “which washing machine is quietest?” and “why is the washing machine so loud?”
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www.ierdaily.co.uk
Miele G 7160 SCVi Dishwasher Keep it down
When choosing an appliance, it’s not only the features and design that matter to the consumer, it’s the whole package and sound is a crucial part of that, saysSimon King
Miele WEG365WCS Washing Machine
Iain Wareham, head of product line care &
wellbeing at AEG, says that online UK trends have highlighted that consumers are more concerned with appliances that positively affect their surroundings, like air treatment products. “Searches for ‘quiet portable air conditioner
UK’ were up 180% in June 2023, reflecting changes in consumer concerns, particularly as the warmer summer weather has intensified,” Mr Wareham says.
“To illustrate the appetite for quiet appliances, Quiet Mark’s report indicated two thirds of UK 18–34-year-olds are willing to pay more for quieter appliances. Our engineers ensure that the operating volume is a key product design consideration, allowing our appliances to align with this consumer interest.” Miele’s Ms Lane says that 121 Miele appliances have been awarded the distinctive purple Quiet Mark symbol by its acoustic experts in recognition of the many products the German manufacturer has are among the quietest in their categories. “We are devoted to continuing to invest in the acoustic design and sound quality of our appliances for the long term,” Ms Lane says. “From cooker hoods and refrigeration appliances to products in our dishwasher and laundry ranges, we have been awarded the Quiet Mark symbol across a selection of categories, helping to reduce unwanted noise in the entire home.” Bosch’s Ms Bye says the German
July/August 2023
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