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CES 2017 news


Samsung Electronics ‘reaches higher for consumers’ at CES 2017


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Whirlpool ‘inspired by care’ when introducing kitchen and laundry innovation


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ppliance manufacturer Whirlpool brought its ‘Every day, care’ campaign


to CES, championing the importance of seemingly small acts of cooking, washing and cleaning in ‘shaping the people we love and the world we live in’. Whirlpool senior brand manager Ryan


Morand commented: “We use technology as a medium to help families care for each other and the larger community. From creating appliances with remote capabilities so you can care for your family from anywhere, to studying how clean clothes can help a child’s education, we believe in the power of small acts of care.” Among the products showcased was the


Fingerprint-Resistant Smart Kitchen Suite. Designed to help families organise, schedule, cook and clean whether at home or on the go through remote controls and notifications, the four-piece collection – refrigerator, dishwasher, microwave and stove – learns what a family cooks, how they cook it, and automatically recommends customised presets. Some of these smart appliances learn how families are using the features, making them easier and quicker to use over time, Whirlpool adds. Adding to the message of convenience


was Whirlpool’s Scan-to-Cook technology. The technology sends the right cooking instructions and settings straight to the appliance, recognising food when its UPC barcode is scanned with a mobile phone. The brand also unveiled its Smart All-in-One


Care Washer and Dryer Combo. The combo does not require a transfer between the washer and dryer, allowing for one load to be completely washed and dried in the same machine. Ryan explained: “We constantly listen for what people want and need to make their lives less complex. We found they often forget to transfer clothes from the washer to the dryer, creating more time spent doing laundry than needed. With our new combo laundry machine, there is no transfer necessary – clothes get washed, then dried all in the same appliance.”


18 | www.innovativeelectricalretailing.co.uk


t its press conference at CES 2017, Samsung Electronics unveiled its


vision for 2017 and how it is ‘reaching higher’ with a range of innovations to improve consumer experience. Key product announcements include the new


QLED TV lineup, FlexWash + FlexDry laundry system, and updates to the Gear S3 smartwatch. Samsung Electronics America president and chief operating officer Tim Baxter commented: “Despite some challenges, we’ve made big strides in 2016, gaining market share in TVs, home appliances, wearables and smartphones. By listening to our consumers and building on our heritage of innovation, we are delivering on our vision of the future – one that is powered by connected and elegantly-designed products and services that put consumers firmly at the centre.” The company gave centre stage to its 75-inch Q8C QLED TV, which features Samsung’s latest advancement in Quantum dot technology. The Q8C adds new metal material to nano-sized semiconductor quantum dots to deliver the ‘perfect mix of light and colour’ currently available in display technology, Samsung says. Samsung’s QLED TV also boasts advanced light efficiency and stability, as well as a wider colour


spectrum, the company notes. Also unveiled were the FlexWash washing machine and FlexDry dryer, intended to give consumers ‘more flexibility in the laundry room’, Samsung says. FlexWash includes a separate compartment on top of the main washing drum for washing smaller loads separately from the main load, and both washers can run separately or simultaneously with different settings. FlexDry, similarly, can deal with large laundry loads while gently drying a few delicate items at the same time at the top of the dryer. The ‘Delicate Rack’ zone adjusts the heat automatically, depending on the type of fabric being dried, Samsung says.


Sony unveils first OLED TV P


CEO Kazuo Hirai took the stage and introduced the audience to the ever expanding world of HDR-enabled products and content, beginning with the unveiling of the A1 series, Sony’s first ever line of 4K BRAVIA OLED TVs. Sony says that the new A1 series of BRAVIA OLED brings together the best of the company’s picture quality technology, including the 4K HDR processor X1 Extreme featured in Sony’s flagship ZD9 series. The processor, Sony believes, is capable of drawing out the full


potential of self-emitting OLED panels, producing deep blacks and brights that more faithfully capture real world visuals. The A1 series is also equipped with Sony’s Acoustic Surface technology that vibrates the display and enables sound to be output directly from the TV screen. By eliminating the speakers ordinarily placed around the


periphery of the screen, this series achieves a speaker-less and stand-less form factor. Sony also claims that this allows an ideal viewing experience from anywhere in a living room, thanks to the combination of the OLED panel, with its wide viewing angle, and the Acoustic Surface technology which ‘fuses together image and sound’.


February 2017


roducts showcased at the Sony booth during CES focused on ‘raising the bar’ on picture quality, leveraging HDR (High Dynamic Range) technology to deliver


improved performance. Along with home entertainment offerings including Sony’s 4K HDR TVs and audio equipment, cameras, projectors, and gaming consoles, was Sony’s first foray into the Organic Light Emitting Diode (OLED) TV market. At the Sony press conference, Sony Corporation president and


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