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Woodlodge to launch new Magma collection at Glee


Swan Retail aim to stand out in Ecommerce


A red-hot product will be hitting the aisles of Glee as Woodlodge make a brand-new addition to their portfolio.


Woodlodge has created the new Magma Collection for urban gardeners looking to create a sleek outdoor space. Simple, elegant containers and angular shapes complement sharp, geometric designs. With EFSA’s recent Spring/Summer 2018 trend “California Cool” reflecting a very modern, design-oriented theme, urban gardening consumers and millennials who love to stage themselves on social media will embrace this look that pairs the natural world with futuristic elements and sleek designs. The Magma collection makes a statement with planters in a stylish


contemporary design. Available in a selection of shapes, sizes and colours the lightweight fibre planters give outdoor spaces an instant update.


See them for yourself on the Woodlodge stands – 6T30-U31 and 6T40-U41. uwww.woodlodge.co.uk


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Swan Retail Ltd. the prominent retail management solution provider to the garden centre industry have expanded their offering through the acquisition of Creative Marketing Ltd. which trades as Standout - a fully integrated creative marketing agency with digital at the heart of its operation. Standout provide services across brand, graphics, digital and marketing strategy, with Ecommerce a central part of their overall digital offering.


Standout’s services complement the existing range of retail management and EPoS solutions that Swan provide. David Thompson, Swan’s MD, commented: “We were very keen to add a provider of services that went beyond a traditional Ecommerce only organisation. Whilst increasingly important to all retailers, Ecommerce is only successful when the site performs well, clearly communicates the retailer’s brand and is supported by a host of digital marketing services.”


The acquisition allows Swan to provide their clients with a competitive advantage and an entirely joined up approach to retailing both online and instore - a true omni-channel retail provider.


 uwww.swanretail.co.uk


GCU September 2018


www.gardencentreupdate.com | 17


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