Glee 2018 preview
The purrfect place to source pet products – Pets at Glee
Bigger and better than ever before, ‘Pets at Glee’ will be a thriving section of Glee, designed to make it even easier for garden centre pet buyers to directly source 2019 ranges, whilst also benefitting from unrivalled networking and educational content. A ‘Pets at Glee’ entrance (Hall 19) will drive retailers right into the heart of the pet area, whilst a special pet seminar stage will also be making its debut at the show. Marking a significant investment for this new era of Pets at Glee, the seminar stage will offer insight into the latest trends shaping the pet care sector such as the humanisation and premiumisation of pet products, as well as interactive content that can be implemented instore to boost pet care within the garden retail environment. The new look ‘Pets at Glee’ will also be a hub of information, innovative new products and business advice that will enable those 70% of garden retailers who currently offer pet products to boost their business in the year ahead, helping them to take a slice of the £5billion spent on pet products, food and accessories annually in the UK.
Retail Lab set to return in 2018 The Retail Lab @ Glee was introduced in 2017 to showcase the latest trends within the garden industry, whilst also providing retailers with hands on advice and inspirational content that they can take back to their own stores to drive sales in the coming season. The response to this new area surpassed expectations, with suppliers and retailers remarking on the immediate ‘take home’ value of the Lab’s content.
Further information on what can be found at the Retail Lab is available on pages 22 and 23 of this issue. Matthew added: “The market which Glee
represents is constantly changing, which means Glee also has to change in order to better facilitate the needs and wants of all those in the supply chain, from supplier to retailer. “The 2018 show is in great shape, and we are confident that Glee’s combined offering will arm all those that visit, and also all those that exhibit, with the tools, knowledge and inspiration they need to develop their offering in the year ahead, once again keeping garden retailing ahead of the curve. We’re excited for the market to see Glee 2018 in all its glory and look forward to welcoming everyone to the show come September.”
Special show features for 2018 A packed awards programme including Glee New Product Showcase With over three quarters of Glee’s audience coming to source new products, with many stating the importance of being able to touch and feel products previously only seen in catalogues, Glee 2018 will see even more focus on new products, including the New Product Showcase relocating to the main floorspace.
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www.gardencentreupdate.com The ever-popular competition sees new
designs and products perfectly displayed for your consideration, with the best of each category receiving the accolade of a ‘Glee Award.’ Show visitors can also cast their vote for their favourite, awarding one entrant with the title of ‘Retailers Choice Award’. Plants will also be celebrated through a
new award introduced at Glee 2018, with the ‘Best Green Heart Display’ award, in partnership with Woodlodge, having been introduced.
Seminar content, in association with the HTA As always Glee will offer visitors a free, three- day Seminar Programme organised in conjunction with the HTA (Horticultural Trades Association), providing an enriched programme of expert business and garden retail advice to help grow your business through challenging trading conditions. This content will be derived from extensive industry research and is set to tackle key talking points, struggles and successes. This year they will focus on sharing their insight on the health
Glee 2018 is all about arming retailers and suppliers with the tools, inspiration and knowledge to grow their businesses
The Great British Growing Awards come to Glee in 2018 This year Glee has partnered with consumer magazine Grow Your Own, to introduce the Great British Growing Awards to the show. These awards recognise all that is great
within the gardening industry – from tool companies and seed suppliers, to garden writers, fruit nurseries and everything in between. The awards also recognise volunteers and community growing spaces. The winners and shortlisted brands of the
2018 award have already been announced, with the official ceremony and trophy presentation taking place on Tuesday September 11 at Glee. In addition to the awards, Glee is working
closely with Grow Your Own to develop a consumer competition which will see 10 lucky consumers win the chance to attend Glee. Each winner will enjoy VIP access to Glee, including guided tours, access to the VIP lounge, complimentary refreshments and a limited- edition VIP goody bag.
and outlook of the industry and also how garden centres can engage with millennial and younger gardeners who will really drive the growth of the sector in years to come.
Maximise time at Glee with new Discovery Tours
Visitors will now be able to take full advantage of all Glee has to offer with brand new tours led by experienced industry experts from the event’s organisational team, Hornby Whitefoot (Glee’s PR team), and show partner, the HTA. Offering a unique and bespoke visitor experience, the 45-minute walking tours (starting daily from 10:30am) will take in the unmissable feature areas of the show including the New Product Showcase, Green Heart and the newly enhanced and dedicated pet sector - Pets at Glee. Each ‘stop’ on the tour will outline what is on offer, how retailers can benefit from spending time in each area and how they can maximise the inspiration and educational takeaway available.
Glee provides the opportunity to catch up with retail partners old and new, as well as viewing the latest product launches
GCU September 2018
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