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industry news


Juliana Group relaunches Halls


greenhouse brand European greenhouse manufacturer The


New appointments bolster


Stax Trade Centres sales team Hardware and gardening wholesaler Stax Trade Centres has announced two new


appointments which have been made to further strengthen the company’s growing team based at its Manchester branch.


Richard Cartwright and Andy Dilworth have joined the company as area sales representatives, with Richard taking on responsibility for North Wales and Merseyside, while Andy will focus on the rest of the North West region. With particular expertise in horticulture, Richard has recently been involved in sales of


various gardening and outdoor product lines from names such as Gardman, AFK, Leisuregrow, Henri Studio and Deco Pak. Having also previously worked as a garden centre manager, Richard has a detailed understanding of retail operations and brings a wealth of knowledge and experience to his new role. Andy brings a similar wealth of sales talent and expertise to the 650-strong Stax team


including section management and buyer roles at the Stax Leeds branch. Like Richard he also has particular experience of the garden and horticulture sector, having represented Gardman products, as well as other leading brands such as Evergrow, Flymo and Wilkinson Sword. Stax operations director Tim Ball commented: “These are two key appointments that will allow us to take our customer support service to the next level. Both Richard and Andy have the experience they need to hit the ground running and they are a fantastic addition to an already great team. They share our passion for supporting independent retailers, so our customers in the North West, North Wales and Merseyside will really benefit from their positive approach and their knowledge of the wholesale market.” Richard added: “I’ve been covering this territory for 12 years and so I know the customers really well. I’m delighted to be joining a company which I’ve long admired, and which has earned itself a great reputation among those customers as a trusted supplier.”


Juliana Group, formerly known as Eden Halls Greenhouses in the UK, is to relaunch its Halls greenhouse brand. Timed for the spring 2019 season, the relaunch comprises a new graphic expression and logo for the Halls brand and a new Halls greenhouse model, set to revitalise the greenhouse market with the first radical new design in many years, the company says. Halls marketing manager Pete Monahan commented: “Halls is the foremost UK greenhouse brand aimed at starter and family greenhouse gardening. As this market expands, we felt it was time for a refresh in terms of branding, products and communications support to appeal to the new greenhouse consumer and enable the garden centre trade to maximise this opportunity.


“The new logo and supporting marketing materials are all about a contemporary image and we will be embarking on a consumer marketing campaign, majoring on social media to ensure sell through for our retailers. The branding is also a logical progression, aligning our good, better, best sales strategy with activities throughout Europe. Our customers will still enjoy the fantastic customer service for which we have become known and our new product development programme will continue with new Halls product being launched from now through to the spring.”


The Tildenet Group appoints head of marketing


Tildenet marketing manager James Leyland has been promoted to the role of head of marketing as part of the drive to develop marketing across the whole Tildenet Group. His role will now encompass the overall strategic


management and delivery of all areas of online and offline marketing and the development of the growing team focussing on branding, category management, and business development.


James said: “Working for a business that regularly demonstrates a positive and pro-active attitude towards growth has enabled the marketing department to deliver fantastic results and to also begin working towards ambitious and exciting future projects. “Being given the opportunity to spearhead Tildenet’s


18 | www.gardencentreupdate.com


marketing presence in our core sectors was an opportunity too good to turn down, as was working with and expanding our dedicated and talented team of individuals.”


Tildenet managing director Andrew Downey added: “Since he joined the Group in May, James has introduced significant changes in the structure of the marketing function and has developed exciting strategic plans to ensure that marketing is focussed on business development and the promotion of all of the Tildenet brands. “We've had another fantastic year at Tildenet and are


delighted to have James helping to promote our products and service as well as develop the many exciting plans we have for 2019.”


GCU November/December 2018


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