Exterior Lighting
Shining a light on security with smart exterior lighting
With autumn’s
impending arrival we see the start of cooler weather and shorter days. As the clocks go back and darker nights draw in, homeowners are urged to consider the importance of their home security, with these seasonal changes making prime conditions for opportunists.
I
t’s no surprise that recent figures from UKCrimeStats show a peak in burglaries between the months of September and October, which unfortunately remains steady at over 20,000 burglaries per month, before dropping off again when the clocks go forward in March.
In recent years, the introduction of smart technology has helped homeowners to combat this rise in burglary rates, giving them the opportunity to monitor their home remotely using their smartphone.
With this demand for smart home security products only growing, Matt Claydon, head of trade for Yale UK, explains why wholesalers should consider smart exterior lighting as part of their offering and position it at front of mind for customers.
26 | electrical wholesalerOctober 2023
“Alongside smart locks and cameras, smart lighting options are becoming increasingly popular, giving users a visible deterrent.”
Why are consumers investing in smart products?
Security cameras and exterior lighting have become areas of growth in the smart security market, with a 2022 study by Comparethemarket. com showing that consumers would pay an average of £207 more for a home fitted with smart lighting. With consumers willing to invest in these product categories, now is the perfect opportunity for wholesalers to stock up and
capitalise on this growing home trend. Offering peace of mind and the ability to have control over the home from anywhere, smart home security products are a must for the modern-day homeowner. Alongside smart locks and cameras, smart lighting options are becoming increasingly popular, giving users a visible deterrent paired with the control that smart products offer.
Why should smart lighting be prioritised?
Smart lighting is a particularly profitable product category at this time of year and wholesalers should prioritise it during these early autumn months. Recent statistics from EcoExperts reveal that 61% of burglaries take place after the sun has set between 6pm and 6am, so stocking up on a
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