Home Automation
Building consumer trust O
Electrical professionals must build consumer trust ahead of smart home demand rise, according to a report by Legrand.
ver two-thirds (68.5%) of Brits are likely to purchase a smart home product in the next two years, and almost half (45.6%) would be more likely to purchase a home with smart technology installed, research has revealed. In a survey of 1,000 UK consumers by Legrand, smart heating and energy controls, security, and gate/door entry technology are perceived to add most value to a home. Detailed in an industry report – Connecting the UK’s Homes – the survey results show a number of opportunities for those working across the electrical industry. Despite demand increasing – and consumers recognising the value of introducing smart home devices to the home – the research shows that lack of product knowledge is a key barrier to homeowners purchasing technology. Other barriers outlined in the report include installation costs and ongoing subscriptions, to which the majority of respondents (85.4%) said they would prefer a one-off package with no subscriptions. The survey also revealed only 10% would go to an industry professional for information or advice, indicating an opportunity for contractors and electrical installers to become their customers’ smart home advisor. Ahead of an anticipated connected home boom, Legrand’s report guides electrical professionals and housebuilders through the opportunities open to them.
“Smart heating and energy controls, security and gate/door entry technology are perceived to add most value to a home.”
Pascal Stutz, CEO at Legrand UK & Ireland, explains: “There is more pressure than ever on electrical contractors, consultants and housebuilders to produce homes up to the high standards that consumers expect. Our latest research shows there is an opportunity for
professionals, which is why we have created this report. We outline the barriers facing installers and housebuilders alike, as well as outline ways to overcome them.”
Electrical professionals are also being encouraged to take part in smart home installation training to learn the full capability of the most popular devices and systems. The perceived value that smart home technology brings to a property makes training and development in these installations a practical step for increasing revenue on projects of all sizes.
Pascal continues: “We are committed to being a partner to the electrical industry, improving
lives by transforming the places we live, work and meet. For those working in the residential sector, we deliver this through our Connected Living products, expertise and training. The report is just one way we’re supporting the industry as we navigate our way to a more effi cient and connected future in our homes.” To read the report, visit https://pages.
legrand.co.uk/smarthomereport
Legrand is the global specialist in electrical and digital building infrastructures. A French industrial group, based out of the Limousin region, Legrand has a rich industrial heritage dating back to 1860, when it was a porcelain maker. It wasn’t until 1919, that the business diversifi ed into electric switches, utilising porcelain and boxwood as the main material. Legrand began manufacturing in the UK in 1980 and around 80 per cent of products sold in the UK are also manufactured here.
24 | electrical wholesaler November 2022
ewnews.co.uk
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