In ustry
IndustryProfile
Q&A with Lawrence Crawford What is your role at LCA?
Tell us about your background in the industry - what are your career highlights?
Who are some of the key manufacturers that you represent?
What's been the most important industry lesson you have learned?
customer’s needs andworking closelywith our manufafacturers,we can tailormake a package to best suit their individual requirements. Our aimis to helpmaximise thewholesalers sales and profitability by supporting themwith a fafast and efficient service, in addition to offe
, ffering and
installing awhole range ofmanufafactures point of salematerial. This guarantees the distributor has every opportunity to increase sales, profitability and an increased customer awareness of the product he stocks.
or a collective 250 years, NESA has had to address the issue of
Apartner you can trust As agentswho haveworked in the electricalwholesale industry ffo
A partner you can trust
the integrity of somemanufafacturers’ agents being called into question. This is largely due to a newgeneration of
inexperienced agents,who represent any number ofmanufafacturers,who inmany cases conflictwith each other. Some of these newagents started to buy and sell product, negating the need fofor a wholesale distributor at all. Leftft unchallenged, actions like these have a long termimpact on the rest of the UK's establishedmanufafacturers' agents. As a result, at a recent EDA seminar in Cheshire,
ewnews.c.co.ws o.u.uk
we explored the possibility of NESA seeking affiliate status. In essence, thiswould‘close the loop’ - if LCA acts on behalf of EDA Affiliated Manufafacturers, supplying to EDAmemberswith a NESA EDA Accreditation,we bring together all three components of the supply chain.
In 2019,we becamemembers of the Network of Electrical Sales Agents UK. NESA’s objbjective is to bring credibility and integrity to its members’activitywith both
distributors andman faufacturers. Our hope is that over time, both partieswill see the real value of working in associationwith a NESA accredited agent. In order to achieve
accreditation, NESA operates a ten point strict code of conduct. Ifmembers fafail to adhere to this, the
accreditation iswithdrawn. As fully
accredited sales agents, operatingwith connections fromboard level downwith wholesale distributors andmanufafacturers alike, our goal is to offe
of highly experienced agents in this industry. Simply put, NESA could offe
ffer national coveragewith a team ffer amanufafacturer
looking to launch a product via thewholesale channel immediate access towholesale decision makers. Thiswould have absolutely no cost to the
What can the industry expect from LCA in 2020 and beyond?
manufafacturer,r, only the commission fofor the sales the teamgenerates, and therefofore no overhead fofor external sales.
Tr Trends in 2020
To ensurewholesalers continue to thrive, it is essential that they hold good stocks, employ experienced personnel and kill their customers with consistency. Thiswill generally prevent their established customer base fromlooking elsewhere.
March2020 el electricalwh wholesale ler
Wholesalers are verymindful of online resellers. Published cost prices, availability and heavy media promotions invariably drawthe attention of the traditional electricalwholesale customer. However,r, thewholesalerwho is proactive in promoting innovationwill always have the edge, particularly as themarket ismoving quickly in the direction of smart home total connectivity, very oftften nowwith a single App control. To
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