Lig
Lightin
ighting ng
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Why lighting controls are crucial toreimaginingretail
Thebricks andmortarof retailhas takenabat inrecent times,but innov iv
canhelptoreimagine this industry, explains Phil Mc ow
ovative lighting cont y,
McBrown, area salle ecent ye
yearshav whether theyput the
retail industrystruggle toke withthedigi
talworld.The riseof e- keepup
commercehas forcedmanyretailers into weighingupwh
investment intohowtheir stores look,or intotheironlinepresence.
Primark is one clear example of a retailer that still has hope fofor the high street. By successfully reinventing its high street presence, the brand has tapped into the‘experience economy’ trend, making their store a go-to destination that offers a unique experience, and not just a place where cash is traded fofor clothes.
ffe For the bricks andmortar economy, it’s a case 34 | el electric wh le icalwholesalerMarch2020
ave seenthe traditional ug
esmanager atCP Elelectronics al
ffectiveness, and commerciality. LighiL ght ng – the defining factor
ting – the defining faci or
It’s long been known that lighting is a vital asset to retail to either draw attention to passers-by, or create an ambient, welcoming environment. Some retailers use the commodity to full effect, making it a defining fafactor in their outlets. Hollister’s stores, fofor example, are fafamed fofor their super low-light levels, while Apple has just
ffe cs..
of being truly innovative to attract customers back time and time again. One ingredient to making this happen is lighting and lighting controls. Clever controls can bring not just creativity to store designs, but also comfofort, cost- effe
ntrols
attering Phil
experience and offers flexible product display options fofor wide-open spaces, which is an Apple store hallmark.
patented a new smart ceiling design to use in next-gen Apple stores. The tech giants believe that unifoformlighting offers an ideal customer ffe
ffe
This level of lighting designmay sound dauntingly expensive and sophisticated; however,r, an impressive lighting display can be easily achieved through clever yet simple
solutions. For instance, a fully addressable system that runs off the DALI protocol can allow fofor full control of individual luminaires, their lux levels and output. This is achieved by each fitting having its own unique‘address’, enabling it to be programmed fromeither a lighting system attached to a head-end PC or tablet.
ffo
Luminaires can then be grouped together to orma range of ‘architectural lighting’ scenes, and controlled fromscene platesmounted on walls, tablets, or the head-end PC. They can also be dimmed automatically with timers or dimmed
ewnews.c.co. ew
o.u.uk
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