Co
Company an
nyProfile
sale and general literature with consistency, simplification and its valued customers inmind. A key development will include a catalogue re-design, combining andmarketing all brands under the Deta umbrella.
Deta has also pledged to increase its digital fofootprint and social presence, and will build an online community fofor its customers. A new and improved website is also on the horizon with the intention of simplifyfying the customer experience digitally.
Ne New visions
While Deta is committed tomaintaining its position as the number one choice fofor specification products in the new build segment, ongoing product and business development outside this segment remains a key business ob
bjjective. Deta has set its sight on becoming the number one
the ongoing development and growth of each of Deta’s core brands. It is a ffa
acility to be rightfully proud of,f, and one that will be actively used to showcase an ever-expanding range of products – as well as fofor hosting product launches and training seminars on behalf of its wholesalers and representatives.
Gerry Barnett, Deta’smanaging director,r, commented:
“This is an exciting partnering
move fofor the company and has been pivotal in enabling us to restructure and integrate our businesses, as well as simplifyfy our processes fofor the benefit of our valued customers.
ffa
“We are delighted to be working in a new,modern and cutting-edge acility. Our long-standing employees are committed and passionate about what they do, and I amproud to be able to offe incredible working environment that is duly deserved.”
ffer the Deta teaman Deta’s Deta’s newimage s new image
Relocation presented the opportunity fofor Deta to refresh its overall image, to support the integration of its brands and reflect its position within the 21st century as a leading supplier of wiring, lighting and accessories.
In Q2 2020, Deta will unveil its new company logo, pa
ewnews.c.co.ws o.u.uk
ckaging, point of electrical
destination of choice amongst wholesalers fofor a broader range of everyday products, whilst continuing to embrace new technologies and responding to the ever-changing needs of themarket.
With additional warehouse capacity, the capability to stock products is more vital than ever fofor Deta. Itsmajor investment into lighting ranges, expanding product offe
ffering and completing gaps in the education,
hospitality, industrial and residential sectors are a key fofocus fofor Deta’s future. Co
Core values
Deta’s core values of quality products, ease of installation, service and support to its valued customers remains at the foforefront of its vision. Deta is fully committed tomaximising the customer experience whilst continuing to bring tomarket its ever-growing range ofmarket leading products, designed with the installer and end user inmind.
Gerry expl “The re-
brand of Deta is essentially amoment in time opportunity,”MD ained. “The relocation has been a chance to bring our image into the 21st century and absorb the best fefeatures and benefits of the brands, now under the renowned Deta umbrella.
“These fundamental changes have foformed the basis fofor our new vision to become the number one destination of choice, fofor a broader range of everyday products.We look foforward to welcoming our customers into our new fafacility and to the future of Deta.”
March2020 el electrical wholesaler | 11
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