To
Get set fo suc ess
success for
Since SuperRodlaunchedtheUK’s’sfirst cab routing setbackin2001,demandfor cab has grow
y. that inrecent st Withsomany able able rods
ownexponentiallyly. It’s’snosurprise, therefore, ntyears the lucrativive cab
able routing
markethasbecome akeybattlegroundfor tool manufacturers, eachone trying tooffer something different toinstallers.Wi setsnow
ng owonthemarket,how
Dun angiveshishint ng
A mar as ng
couldconv their coat newwa
way
outof tenof themsaytheyuse cabl adailybasis.
as an
arkethoping for great thing nvince theUK’s’s instal athang
nge
worried.To ay, electricians reg
ayof routing abl Weneedn’ Today
gersandembr ng cab
mb bles.We braceatotal owdowholesalers
differentiatebetweenthemtomaximise theirown sales?Here, SuperRodmanaging Duncan
nydifferent rod ow
ngdirectorMalclcolm
lothas changedovge over thepast two
decades.Backin2001,we lauwe aunched ourfirst cab
able routing rods tothe
ngs,andthatwe allers toditch ally
n’thav
K,andnine ab
ave
y, therearemore than250,000 egisteredintheUK, ay
ble rodson
With numbers like these, itwas only amatter of time befofore rod sets caught the attention of other manufafacturers looking to extend their reach into the electrical industry and in 2008, the first competitor rod sets began hitting themarket. This heralded a newera fofor cable routing rods
nts andtips for rodset success. and the race has been on ever since between
toolmakers to develop newattachments, rods and sets to try to get one step ahead.
While this rivalry has resulted in a healthy competitionwhich has given installersmore product choice and a range of budget options, it’s also leftft a lot of electricalwholesalers
wonderingwhy they should put one set on their shelves over another. There’s lots to consider, so let’s startwith product quality.
Qu
de a s
Quality on offe ty
Premiumrod sets come with a price tag which reflects the quality of the rods and attachments ffer. Super Rods, fofor example, aremade from pecially developedmaterial – Adoxim5 – signed foformaximumflexibility and reduced
splintering, and fefeature AXMfittings which aremechanically crimped to ensure they can withstand rigorou we already know, every day.
It’s also then important to remember that
cheaper rod sets also comewith a price tagwhich reflects the quality of the
product.Many lower
most installers use their rods s daily use – because as
Tools
ewnews.c.co.ws o.u.uk
March202
020 ele el
lectric wh
icalwholesaler
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