In ustry
IndustryProfile
Serving the industry
Law ncawrenceCrawfor Andrews ab wh
distribibutionofproduct,while stillhav experiencedag
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costofadirectlyemploye theye
handinestab Kosnic, tonamebutafew
years,manufacturers’age ablishing
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he rol enab
abl ac an
wholesalebusiness;his agency, roleofmanufacturers’ agent
oleofamanufacturers’ ag bles themanufac
acturer to
ateontheproductionand wh
avingan
their interestsandpromote theirproductsor service
ce.Theywon’t,however, ave thefixed oy
gent inthefieldtorepresent ver,hav
leaders - Schneider,Wir,WiskaUK,Manrose, AnsellLighting Ko
ng,TritonShowe w..
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LCA looks aftfter the sales andmarketing in the NorthWest region fofor several leading
manufafacturers. Historically, the business consisted of just personal visitswith the aid of a fafaxmachine - I looked aftfter the external saleswhile Janet,my PA
PA, looked aftfter all of the back office
administration.Online ordering has become very popular in recent years, however nothing ismore
42 | elecelectricalwh wholesalerMarch202 020
ales force.Over gentshav ay
avehada age gent
abouthis 37years inthe electrical ag
ordspeaks toEWeditorBryony y,LCA, andab
ny
nts inthe industrytoday. important than visiting the customers on a regular
about the ay
basis tomaintain personal contact and share product innovation, fefeatures and benefits. The wholesaler can see the opportunities first hand. It’s vital tomaintain a strong relatio wholesale customers, including natio groups and stand alone independent therefofore developed a strong relation
ffe re y.
nals, buying nshipwith
shipwith all s.We have
concerned - including contractors, developers, architects and specifiers.
We like to think that LCA has a unique offering in the
NorthWest.Mostmanufafactu rs’agents work alone,whereaswe have a teamof fofour and help ourmanufafacturers tomaximise their sales by supporting themwith awhole series of tailored marketing initiatives, ranging fromemail, telesales and directmail to personal visits and supporting trade events,whether these are a breakfafast morning at awholesale branch or a trade event like Elex, NICEIC or Tech Ta
Te Talks. We take a personal interest in each and every
ewnews.c.co. ew
o.u.uk
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