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Ensuring orders transfer
seamlessly between mobile, tablet or website is a key component of any digital strategy.
also be included, making it easy for customers to create regular lists and repeat orders. An added benefit of ordering apps in these socially-distanced, Covid-19 times has also proved to be the creation of Virtual Trade Event. These allow customers, suppliers and distributors to continue benefiting from the brand exposure, special offers and relationship strengthening fostered by traditionally face-to-face promotions. The events can take place with individual suppliers or in specific geographic areas, whatever the local lockdown restrictions, and have the added benefit of reducing print costs as brochures and event promotions can all be set- up to run online.
Cost benefits So, with the commercial arguments for investing in digital platforms becoming ever more compelling, what stops electrical wholesalers and distributors taking the plunge? Until recently, the ability to create a cost-
effective web shop that can be up and running within hours has been out of reach for most electrical wholesalers but
b2b.store offers just that - a fully branded app, built using Progressive
ewnews.co.uk
Web App (PWA) technology, that enables digital ordering across mobile and desktop devices, free of charge. Similarly, while wholesalers still need to
provide product data before an ecommerce store can go live, initiatives such as the EDA’s eData portal are increasingly providing a central source of manufacturer product data that can be accessed via subscription, reducing the time- investment required. Combining these developments means
electrical wholesalers can now create an effective e-commerce operation more easily and
Partnership with EDA
b2b.store has recently become a Solution Provider Affiliated Member of the Electrical Distributors’ Association (EDA) and will be using its digital ordering platform to help electrical wholesalers and distributors get their businesses online as quickly and easily as possible. The partnership will allow wholesalers using
b2b.store to set up a free, fully- branded Progressive Web App (PWA) which delivers digital ordering across mobile and desktop. A host of premium features can be subscribed to on top of the free version. For those EDA members signed up to the eData service, they will also get access to EDA’s library of electronic product imagery and data, removing one of the biggest barriers to getting electrical wholesalers online.
cost-effectively than before, quickly putting their trade counter in their customers’ pockets. The Covid-19 pandemic has brought new challenges for every industry but it has also accelerated the pace of change. With non- specialist distributors making the most of economies of scale and their own technology to enter the electrical distribution market, the partnership between
b2b.store and the EDA effectively democratises the process, bringing digital wholesale within reach of even the smallest distributor. Can you or your customers afford to miss out?
January 2021 electrical wholesaler | 31
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