19,20 OVIA INTERVIEW:Layout 1 15/12/2020 19:02 Page 20 Interview ●From previous page
an independent business. Even with the challenges faced in the current climate we also released the second issue of our catalogue with a whole range of new products.
What have been Ovia's highlights of 2020? For me, it’s not a case of specific highlights, but given the year we have been through, I think the whole of 2020 has proved to a very successful one for us. The company has grown in size and reputation and continues to do so, and we have had some very impressive sales.
How has COVID-19 affected your business? Looking ahead, how do you think it will affect the wider industry? I think all businesses, ours included, have had to adapt in many ways. We have all had to implement and operate our day to day working lives within
the appropriate Covid-safe regulations and guidelines. I think it has helped everyone prioritise more. Whilst we have seen the benefit of getting our sales teams back on the road and having face to face meetings with customers and continuing to do site visits, we recognise that there is value in conducting certain meetings and interactions remotely. It’s about using time wisely.
What effect is the continued rise of smart controls having on the lighting sector? The area of smart controls is very expansive, but the main drive to conserve energy usage and costs will continue to play a big part in the future of lighting.
What have been your most successful product ranges in 2020? What feedback have customers had? When we started out a year ago, we had the domestic market pretty much covered with the products we offered. Our expansion into other sectors was always the aim and we have had some great success, particularly with our commercial and floodlighting products. Feedback consistently shows that the company’s objective to provide competitively priced products with the emphasis on multiple features and benefits has been embraced by contractors and installers.
What would you say is Ovia's 'ethos', or its key aim for customer experience? Has this changed from your launch a year ago? If I had just one word to sum up Ovia’s ethos it would be teamwork. Our aim has always been to work in close partnership with our customers, to make their whole experience in dealing with us an easy and enjoyable one. We make it our mission to understand fully how our customers operate. We maintain this level of interaction throughout the whole supply chain so that we can deliver a first class service, and this has been in place since day one.
What can the industry expect from Ovia in 2021 and beyond? We will continue to build on the success we’ve enjoyed in 2020. The team has expanded, we’ve made significant investment in new equipment and we will continue to develop products that the contractors are asking for and to generate further demand from the specification teams working on major projects.
20 | electrical wholesaler January 2021
ewnews.co.uk
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