P10-11 Cover Story Ovia v1:Layout 1 28/01/2021 14:04 Page 10
OVIA floodlight exterior
The future is bright for OVIA
A year since its official launch as an independent lighting company, the Ovia brand has gone from strength to strength, with an expanded sales team, second catalogue issue and a raſt of new products.
W
hen Ovia was launched as an independent lighting organisation a year ago, the company’s aim was to fill a gap for a broad spectrum of entry level lighting products that
are highly competitively priced, that are packed full of features and benefits, and are quick and easy to install to help contractors save time and money. Developed for supply exclusively through the reliable wholesale channel, the products cover a wide range of applications – domestic, amenity, commercial, industrial, utility, floodlighting, and emergency lighting. A year later, and despite the major challenges faced in the prevailing
climate, Ovia has kept on track with its ambitious plans, and has exceeded expectations for the first year of trading independently. There has been investment in new products and in state of the art testing equipment, the addition of new team members, and the launch of the 2nd issue of the Ovia catalogue.
Customer focussed The company took the decision very early on to get the whole sales team back from furlough and embarking on face to face and remote communication with customers – and that has really paid off. The feedback from customers showed their appreciation for in person meetings. As a team Ovia did everything possible to help keep the supply chain flowing so that the wholesaler was not adversely impacted. We continued to supply our full range of products, conducted site visits, and provided our usual marketing and technical support.
10 | electrical wholesalerFebruary 2021
Investment... innovation Ovia has made some very significant investments in the last 12 months. These include the purchase of cutting edge testing equipment and a revolutionary photometry testing scheme, the appointment of a former BSI testing expert and the addition of a raft of new products to its growing lighting and lighting controls ranges. The company purchased its own Goniophotometer device and signed
up to the revolutionary Gonio photometry luminaire testing scheme which has been created by the LIA, together with its partner Acal BFi, to enable lighting manufacturers to offer efficient 3rd party certified luminaire performance testing. By bringing the light test facility in house, the ground- breaking testing scheme will radically speed up the testing process for Ovia’s lighting products and will also offer reassurance when it comes to validating photometric measurements such as Lumens per Watt and related performance claims.
New products and a bumper new catalogue Phase 2 of Ovia’s product development programme aims to build on the success of the first phase. When we started out a year ago, we had the domestic market pretty much covered with the products we offered. Our expansion into other sectors was always the aim and we have had some great success, particularly with our commercial and floodlighting products. At 328 pages, the new Ovia Lighting Catalogue issue 2 is twice the size of
the previous version and is designed to bring to professional installers a comprehensive product guide covering the entire range on offer.
ewnews.co.uk
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