addresses the technical specification but is also available in the right time frame for the project to go into production. Anglia recognised this eight years ago, launching Anglia Live as a single environment in which designers can look at both the design parameters and the supply chain situation of each and every device that we stock.
How to plan
It is possible to find enough inventory to get your new product to market by careful planning. Anglia Live is the tool that helps designers and purchasing professionals do just that. The site not only offers full parametric search on all of the
The days when you could build a prototype from the catalogue pages of the high service distributors and expect purchasing to source those devices in volume to put it into production next week are well and truly gone. If a design is six months away from being released on the market, the time to start placing production orders for the BoM is now. If you stick your head in the sand and throw the BoM over the wall to purchasing when it is finished and qualified the product will be late to market.
significant design parameters for each component, but also details Anglia’s current free stock, reserved stock, replenishment date and supplier lead time. This recognises that a device is only suitable if it not only fulfils the performance criteria but also if it can be obtained in time for the market launch of the design. In the current climate, that’s challenging and will remain so for a while. Intel CEO Pat Gelsinger said in an interview with CNBC that he didn’t expect the semiconductor shortage to end until 2023.1
Challenging, we know, but accurate forecasting of demand is key. Apple CEO Tim Cook admitted to CNBC that their issue came about partly because demand outstripped Apple’s forecasts.2
in this way allows everyone to prosper. The commitment is two-way. We commit to reserving the inventory for our customers – but they need to commit to taking it. Our terms are currently no rescheduling and no cancellation. We can’t promise to protect every customer against every issue in 2022, but by working together transparently we can support as many customers as possible with most of their requirements most of the time.
2022: a year of opportunity
In 2022, electronics will play a growing part in making the world COVID safe, addressing climate change, and keeping us generally healthy and happy. The economy is thriving. Demand is strong and there are a lot of exciting technical developments in the works. Our customers can capture this demand and benefit from these developments if they think about supply early enough in the life of a project. We had a good 2021, and I’m looking forward to 2022, Anglia’s 50th year, which I believe will be just as strong.
Anglia, as
an independently owned distributor, has invested in its customers and its business by vastly increasing its own forward ordering when stock was still relatively plentiful, against the lean times that we saw coming ahead. We’ve been told that we started ramping up our ordering at least six months ahead of the market. We’re carefully protecting this inventory position to allow us to support customers who partner with us. Working together
www.cieonline.co.uk
(Endnotes) 1“Intel shares fall after component shortages hurt PC chip business”, CNBC, 21 October 2021,
https://www.cnbc. com/2021/10/21/
intel-intc-earnings-q3-2021.html
2“Apple’s iPhone hot streak is going to run into the global chip shortage,” CNBC, 27 July 2021,
https://www.cnbc. com/2021/07/27/apples-iphone-hot-streak-will-run-
into-global-chip-shortage.html
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