Embedded World Preview
New embedded talents gather in Nuremberg
E
very spring for more than ten years, the community has been gathering at embedded world in Nuremberg, the
world’s leading trade fair for embedded systems, to learn about new developments in all aspects of embedded system technologies. University students in the relevant disciplines are a fixed part of the event, and the Student Day on 27 February 2020 will give new talents in the embedded scene a further opportunity to expand their networks and expertise. The richly varied programme will be rounded out by an exclusive keynote presentation by Professor Jana Koehler, CEO of the German Research Centre for Artificial Intelligence (Deutsches Forschungszentrum für Künstliche Intelligenz, DFKI). The eleventh embedded world Student Day will take place in 2020, and is well established as part of the supporting programme for the embedded world trade fair. University students in the relevant disciplines with a connection to embedded technologies, IT and electronics will have the opportunity to attend the trade fair itself, in addition to two keynote presentations and a panel discussion. This gives them the chance to get to know the industry and exhibiting companies, and to establish contacts with potential employers. Students from Germany, France, Austria and the Czech Republic are expected to attend.
“The Student Day is an absolute must for these students, and always enjoys an
TCG at
embedded world: Hall 5/5-431
O
n February 25, 2020 at Embedded World, Trusted Computing Group (TCG) will host an Internet of Things (IoT) session. From 14:30 to 17:00, members will discuss IoT security topics, share current industry challenges and demonstrate the solutions being innovated to address them. Infineon’s Dr. Florian Schreiner, having developed security advances regarding Embedded Security, TCG standardization and automotive security, will begin by speaking on Industrial and Automotive Applications. Later, Guenther Fischer, IoT cybersecurity specialist and Senior Consultant of Licensing and Protection at Wibu- Systems, will lead discussions into Protection Technologies. Holding over 40 patents and publications for circuit and system design, Stephan Rosner, Cypress, will cover the Increasing Resilience of Connected Systems. Finally, Tom Brostrom of Cyber Pack Ventures, having led advanced research in securing embedded systems, will speak on Trusted Computing for Low-End Devices. For more insight into secure IoT technology innovations, visit TCG at Hall 5, Stand 5-431!
44 December/January 2020
excellent turnout, with a thousand participants,” observes Professor Axel Sikora, Chair of the Exhibition Advisory Board and Conference Chair of embedded world. “The young, budding embedded engineers and their lecturers regularly give us thoroughly positive feedback. That shows us the importance of the Student Day as a networking platform and knowledge tank for the new talents in the industry.”
Keynote looks at the future of artificial intelligence The keynote presentation by Professor Jana Koehler will be the centrepiece of the Student Day. Under the heading “Artificial Intelligence – The Next Twenty Years”, she will turn her focus to the future of artificial intelligence. A specialist in AI, artificial robotics and Industrie 4.0, as well as software architecture, her activities include the optimisation and digitalisation of business processes. Professor Koehler is CEO of the German Research Centre for Artificial Intelligence (Deutsches Forschungszentrum für Künstliche Intelligenz GmbH, DFKI), and is also a member of the German Society for Information Technology (Deutsche Gesellschaft für Informatik). She was previously Professor of Information Technology at the University of Lucerne, and has worked for Schindler AG and IBM Research Zürich. She is also co-author of one of the key standards in Business Process Management (BPMN 2.0).
Exclusive offer for university students
The exclusive special programme of the embedded world Student Day brings together university students and exhibiting companies. This is where future engineers have the opportunity to get to know specialists from the sector. They are brought to Nuremberg by bus free of charge by their respective universities. On arrival, they will be welcomed by Professor Axel Sikora, who will introduce
Cadence Design Systems at embedded world 2020: Hall 4/4-126
C
adence will showcase its Tensilica DSPs and design and verification tools for automotive and embedded applications including Digital Home Assistant Speech Recognition: Tensilica HiFi DSPs can detect, understand and execute voice signals sent to a speech recognition engine, even on a busy show floor. The 3D Radar Imaging Sensor with Tensilica DSP: Solution enables in-car occupancy detection, driver monitoring, advanced gesture control, people detection. An AI-based Pedestrian Detection: Optimized high-performance computing power with very low power consumption make Tensilica DSPs ideal for autonomous driving applications. A complete Electrical-Thermal Co-Simulation for System Analysis: Cadence Celsius Thermal Solver delivers up to 10X faster performance than legacy solutions without sacrificing accuracy. And finally, Cadence Prototyping and Green Hills Multi Debug: Cadence verification tools integrated with Green Hills Multi Embedded Software Debug for efficient hardware/software co- verification and debug.
Components in Electronics
them to the embedded sector and the embedded world trade fair. Following the lecture by Professor Koehler, a foyer exhibition for the students will allow selected companies to get into conversation with the specialists of the future. The visit to the trade fair in the afternoon is free of charge for the students. A separate trade fair guide specially developed for Student Day will also lead the students to the stands of the event’s sponsors.
Perforce Software at embedded world 2020: Hall 4/4-568
P
erforce will be showing both Helix QAC and Klocwork static code analysis tools for embedded software design. This follows on
from Perforce’s acquisition of Klocwork in early 2019, and how the two products complement each other to address the needs of a wide variety of embedded projects, large or small, cloud or on-premise, compliance-driven or not, across C, C++, C# and Java. Both products support MISRA and other coding standards focused on safety and security. Other product areas on show from Perforce will include Helix ALM (for application lifecycle management), and Helix Core, its version control engine – both are widely used in the embedded market. Perforce will also be presenting twice at the conference: ‘Integration of AUTOSAR C++ Coding Guidelines into MISRA C++’, and ‘Devops for Safety and Security Critical Embedded Software’.
www.cieonline.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
