Interview
procurement and manufacture of tested products delivered direct to the customer. We also provide a warranty and non- warranty repair service for our customer’s products. Further investment in early 2019 on surface mount equipment will help us to provide our customers looking for prototype/small batch builds with a quick turnaround time.”
Pete further adds: “Having worked in the Connector industry for almost 36 years and having the privilege to work for both manufactures and distributors I’ve got to see the benefits of both sides of the fence. Being privately owned is a unique selling
point for Complete Electronics, from my perspective, working in a tight knit company, we have the flexibility to make very quick decisions in many areas so, for example, taking a new product to market, we can sign off stock packages quickly and have new products on our website within days. The electronic industry is continually evolving and you cannot afford to stand still otherwise mediocrity will rule. We have the ability to move with the times and technology. As a specialist Industrial Connector distributor, it’s about demand creating for our partners. We try to have a supplier base that does not conflict which
can be difficult but we’ve chosen our partners very carefully which allows us to represent all those suppliers 100 per cent so therefore offering the best solutions to the customer. “We still have some gaps in our product
offering which I will hopefully fill with new suppliers over the coming year which will strengthen our product offering even further. We also continue to invest heavily in our website to enables engineers, designers and buyers to have the most up to date information at their fingertips. “ “We felt January was the right time to introduce the merger and with Complete
exhibiting at the Southern Manufacturing & Electronics exhibition in February, this will be an ideal opportunity to get the brand name better known. It’s like a rebirth of the company in one way and because we are both a distributor and CEM provider we are very excited to be attending. We will be showing new technology from Bulgin with their 4000 fibre optic range, new Ethernet switching from Hirschmann, and new Board to Board connectors from Phoenix Contact and displaying Icotek’s cable management range.”
www.complete-electronics.com
www.cieonline.co.uk
Components in Electronics
December 2018/January 2019 13
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