NEWS An update on Ukraine and the merchant
adventurers generous donations from Stuart Pavers in the Ukraine
Dear Fellow Adventurers A
fter my last email we received some very generous donations from Merchant adventurers and I just wanted to update people on how it was spent. I have just returned from a flying visit to Odesa and I mean a flying visit as I flew myself down to Southern Romania and back again. A major feat as I have never been further than Belgium before. I paid all expenses non of the money raised was used to fund my travel or any deliveries.
We delivered over £75,000 worth of Celox powders made in the UK and antibiotics to treat frontline troops suffering from drinking contaminated water. This is a huge problem and can reduce the effectiveness of whole units for weeks if dysentery spreads. There are a lot more military and civilian casualties as the fighting continues and Russia targets civilians in cities right across Ukraine. The whole population is united in fighting off Russia and even more determined after Russia murdered 53 of the brave Azol defenders who had surrendered under Red cross protection in a prison last week and broadcast the most inhumane torture of another POW before he was shot and dragged behind a Jeep through town.
Despite Ukraine disappearing from our news feeds the demand is growing whilst supplies continue to dwindle so they were very grateful for our delivery as you can see from the google translate phone picture. We set off for Odesa at midnight and travelled through the night to deliver first thing in the morning and were out
produce some of the most versatile products in the category. Our multi-channel retail model has once again been integral to this success and we’re excited to continue this momentum as we enter the upcoming season”.
Hush Puppies introduced the world to the notion of casual footwear in 1958 and has continued to sell millions of pairs around the globe to this day. Following decades of iconic affiliations which have included rock legends such as Keith Richard, Mick Jagger, David Bowie and Noel Gallagher to name a few, Hush Puppies has cemented itself as one of the most iconic brands of the past 60 years. Hush Puppies also recently collaborated with Baz Luhrmann’s Elvis to spotlight the iconic blue suede shoe. Comfort remains at the forefront of the brand’s offering, encapsulated in its patented Bounce™ footbed technology. Hush Puppies’ brand mission is to inspire individuals to life on the bright, a concept brought to life by the brand’s iconic optimism instigator, the Hush Puppies dog.
of Ukraine within 24 hours tired but happy in the knowledge that the 3,000 packets of Celox would easily stop 50 or more casualties from dying before reaching hospital.
An unusual holiday destination but Oradea in Transylvania is a beautiful city that I had never
heard of. ¡ Too see what we are doing in Ukraine watch this
https://www.youtube.com/ watch?v=ALVDASqBm0w&t=83s ¡ Too Donate where 100% of your donation will go to help in Ukraine https://www.justgiving. com/campaign/paversfoundationukraine
BCC launches Easy Spirit UK brand E
asy Spirit, the US based comfort footwear brand, have announced today that the chosen partner for their UK brand launch will be the Brand Collaboration Company. With over 40 years of specialist experience in the UK footwear sector, the Easy Spirit UK launch will be managed by Graeme Jenkins, MD / CEO of Brand Collaboration Company (BCC). “We are delighted to be bringing this legendary comfort footwear brand to the UK, Easy Spirit is a brand with a strong community in the US and represents an ideal partner for our expertise.” said Graeme. “At BCC we have a team of footwear experts managing all aspects of the Easy Spirit UK journey… from the warehouse to the website. We are the one-stop-shop for footwear marketing in the
UK.”
“One stop for UK footwear stock… all stock is stored in our facility in Northamptonshire, which is ideally located to offer our UK customers fast, efficient, UK-based delivery and service. We will control the shipping from the UK, so we can guarantee our customers next delivery on all UK stock.”
“One stop for UK footwear marketing… our UK-based marketing team will manage all brand communication, creating engaging content and working seamlessly with our UK based e-commerce team to drive sales through our dedicated UK e-commerce website. We will build brand awareness and loyalty through promotions and incentive programs both direct to consumer and direct to retailer,
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
ensuring all touch points are on-message and on-brand.”
“One stop for UK footwear sales… our UK- based sales team have considerable experience of the UK footwear sector and have established relationships with wholesale and retail partners here in the UK. Whether building an entirely e-commerce based brand or searching for strategic UK wholesale partners.”
“One stop for UK footwear service… our UK- based customer services team will manage the customer journey from order to delivery. All shoes are fit tested and sized here in the UK, in order to enhance the customer experience.”
The Easy Spirit collection is available starting September 1st retailing between (£75 - £150) and will be available at
easyspirit.co.uk as well as Charles Clinkard and HB Shoes.
SEPTEMBER/OCTOBER 2022 • FOOTWEAR TODAY • 5
We have now raised £250k
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