REVIEW: MICAM
MICAM Milano, Mipel, TheOneMilano, and HOMI Fashion & Jewels Exhibition join forces under the hashtag #finallytogether to welcome buyers from all over the world M
ilan, 20 September 2022 – Optimism, dynamism and a forward-looking attitude: their enthusiasm is what
brings together the 35,470 professional dealers attending the fashion trade fairs held over the past few days at fieramilano – Rho (+20% more than in March 2022).
International footwear show MICAM Milano and international leather goods and fashion accessories showcase Mipel joined forces with TheOneMilano, featuring Haute-à-Porter (part of the Confindustria Moda galaxy) and HOMI Fashion&Jewels Exhibition, an event focusing on quality jewellery and accessories, all held on overlapping dates to attract top-level buyers from all over the world, making all the events a great success.
Industry professionals from all over the world thronged the stands, with the particularly enthusiastic participation of visitors from Spain, France, and Germany. There were plenty of buyers from the United States and Canada, and Japanese buyers were also back in large numbers.
Thanks to the high attendance, business occasions provided ample scope for fruitful discussions on the opportunities offered by the
market, even at this time of great uncertainty. Plenty of space was dedicated to the quality Italian footwear that is so popular abroad, sustainability projects for an increasingly responsible industry, initiatives aimed at showcasing young talents, and strong representation of international brands at the fashion trade fairs, which abounded in creativity and new trends with a pinch of glamour, anticipating the styles of the future. A packed programme of workshops and events ensured that the trade fairs offered not only concrete opportunities for buyers to
12 • FOOTWEAR TODAY • SEPTEMBER/OCTOBER 2022
conclude deals but a chance to assess new developments on the market and learn more about issues of current relevance to the fashion industry.
These trade fairs represent only a part of the #finallytogether project, designed to boost the fashion industry by working together on joint promotional initiatives.
In addition to the events that have just concluded, last week saw the close of DaTe - Shaping Avantgarde in Florence, an event focusing on cutting-edge eyewear, attracting 1500 professional visitors.
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