NEWS


Why neglecting foot health could be costing you more than you think


M


any people are unknowingly neglecting their foot health, which could be impacting their overall


wellness; 65 per cent of people admit to wearing the wrong size shoes, often due to convenience or lack of awareness about their actual size. This is according to a new survey conducted


as part of DB Wider Fit Shoes’ Joyful Strides for Wider Feet campaign. The nationwide survey, which polled 2,000 UK adults, also revealed that 74 per cent of people haven’t had their feet measured since childhood. Podiatrist and Managing Director of Toetal


Footcare Ltd, Joanne Wynne, who consulted on the Joyful Strides for Wider Feet campaign, highlighted: “Our feet are the foundation of our bodies. Neglecting them doesn’t just result in localised pain; it can have a ripple effect on posture, mobility, and even mental wellbeing. Preventative care, such as choosing the right footwear, is essential.” The survey findings provide a wake-up call for foot health, said DB Shoes:


 17 per cent of people admit their shoes are too narrow, and 76 per cent understand the serious impact this has on their daily lives;  96 per cent agree that wearing the right shoe size is essential, yet many don’t take the steps to ensure they have the correct fit. Loyal customer of DB Wider Fit Shoes,


Ann Wheale (pictured right), has Peripheral Neuropathy, Rheumatoid Arthritis, and Osteoarthritis. Put those three together, and Ann said it doesn’t do her feet any good… “Finding the right size was life-changing,” she


explains. “I can now walk comfortably, and it’s improved my overall quality of life. I found out about DB Wider Fit Shoes through my podiatrist; she suggested I try them, I have, and I’m not looking back. They’re great.” Ann’s story highlights the importance of


properly fitting footwear for individuals with medical conditions affecting their feet. Finding shoes that accommodate her needs has made a significant difference in her comfort and mobility, reinforcing DB Wider Fit Shoes’ commitment to providing solutions for those


The Parently Group acquires Term Footwear


T


erm Footwear has joined The Parently Group, offering trade customers the opportunity to expand their retail


proposition with this range of durable school shoes that can be purchased alongside David Luke school uniform in one simple transaction. Term Footwear was founded in 2016 by


Sharon and Lincoln New, and has grown into a trusted brand known for its durable, comfortable, and stylish footwear designed with British children and the British weather in mind. Sharon and Lincoln will continue to work with the Parently Group to assist with the transition, sharing their specialist knowledge and expertise with the team. Speaking about the acquisition, Kathryn


Shuttleworth, CEO of The Parently Group, commented: “This move into school shoes comes at a time when the school uniform market is undergoing significant changes, driven by shifting ownership models and legislative uncertainties. In these times, diversification for wholesalers and retailers is essential. Expanding our offerings builds


6 • FOOTWEAR TODAY • MARCH 2025


resilience and reduces risk as markets and products evolve.” Term Footwear’s


product range caters to different age groups and preferences, from primary school children to teenagers, with options such as single and double touch-fastening straps, lace-ups, and smart designs. Term shoes are made from real leather; sourced in New Zealand and South Africa as a by-product of open Cattle Farming while the Patent leathers are imported from Italy, ensuring durability and a premium finish. “As a wholesale distributor with a wide


retailer network, collaboration is in our DNA,” explains Ms Shuttleworth. “Since our founders started the business, we have remained committed to bringing products that have a strong story that resonates with retail customers.”


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struggling with foot health challenges. Charles Denton, MD of DB Wider Fit Shoes, added: “The data speaks for itself. We know that comfort and function are more important to people than fashion, yet their behaviour doesn’t reflect that. This campaign’s next phase will focus on educating customers, particularly those who have suffered in silence, about the life- changing impact of proper footwear.”


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