REVIEW
THOUSANDS FLOCK TO MILAN FOR THE LATEST FASHION ACCESSORIES SHOWS
The footwear and fashion trade fair – MICAM Milano, and its associated fashion and accessories shows – closed their latest editions with positive results and increased attendance numbers, the organisers reported...
T
he fashion accessories trade fairs – MICAM Milano, MIPEL, TheOne Milano, and Milano Fashion&Jewels – closed
their latest editions with positive results ahead of Milan Fashion Week. With a total of nearly 40,500 trade visitors,
the four events confirmed figures in line with the previous editions. They also reaffirmed the variety of styles and trends in accessories, now recognised as an integral part of the global fashion industry. Among the visitors, 45 per cent were
international, representing 127 countries from across the globe, including Japan, China, France, Spain, Germany, Greece, and Turkey. Despite a complex economic landscape, both domestically and internationally, the four events showcased the offerings of 1,758 brands. This reaffirmed the strength of trade fairs in generating tangible business opportunities, further enhanced by the synergistic simultaneity of the events.
Underlining the significance of these
trade fairs and the industries they represent, Antonio Tajani, Deputy Prime Minister and Minister of Foreign Affairs, stated that fashion, as a whole, is a key industry for Italy’s economic growth and employment. He highlighted the invaluable contribution of Made in Italy excellence, represented by both major groups and small and medium-sized enterprises, as well as artisans who combine innovation, technology, and tradition. Once again, the synergy between different
industries has demonstrated the unity and resilience of the accessories industry, which international buyers regard as a distinctive language and a benchmark of excellence – one that not only sets new trends but also explores the creativity of both established companies and emerging brands, including start-ups. Among this year’s exhibitions, a strong
focus on artisanal craftsmanship was evident, with a commitment to excellence
enriched by contemporary influences such as innovative materials and sustainable production techniques. Additionally, the educational sessions within the events provided professionals with insights into the latest glamorous trends while also deepening their understanding of the rich heritage that inspires the most visionary and original ideas.
MICAM X Returning again at this last edition was the MICAM X area, the innovation hub of MICAM Milano, curated by Spin360, once again dedicated to important aspects of product evolution. The space focused on four key theme areas, Art, Fashion, Heritage and Future, Trends and Materials, Sustainability and The Future of Retail. These themes were explored by industry professionals and recognised global experts. Also returning was the presentation of the
trends identified by WGSN, which characterised numerous appointments within MICAM X. Once again, at the centre of the stage was the “Trends Buyer’s Guide” – developed by Livetrend, created with the contribution of Artificial Intelligence
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