INTERVIEW In conversation with… AMBITIOUS
In the fusion between contemporary aesthetics and craftsmanship is Ambitious, and decades of experience in footwear. “It’s a lifestyle brand born out of a family business based on the values of quality, tradition and manufacturing excellence,” explains Marc Querol, MD of Double H Agency, the UK agency for Ambitious.
F
ounded in 2008, Ambitious is a contemporary footwear brand that blends craftsmanship with innovation,
offering high-quality, design-led shoes for modern consumers. Rooted in Portugal, a country with a strong shoemaking heritage, Ambitious was created with the vision of challenging conventions, combining bold design with comfort and functionality. As part of an industrial group with 30 years
of experience in the shoemaking industry, Ambitious has its production facilities located in the city of Guimarães, Portugal. This competitive advantage allows the brand not only greater flexibility in developing and experimenting with new designs, but also greater control over the entire production process, ensuring that each pair meets the highest quality standards. The brand’s journey started with focusing
on men’s footwear, crafting styles that seamlessly transition between casual and formal. Over the years, Ambitious has built a reputation for premium sneakers, hybrid styles, and versatile dress shoes, all defined by a strong design identity and superior materials – like the fact that it is now using just cow leather from Italy or Spain. Some of the brand’s best-selling styles include hybrid sneakers that merge athletic and dress
agency for Ambitious. “It embodies attitude, confidence, and a commitment to continuous evolution – values shared by our dedicated in- house team and our loyal customers worldwide.” 2025 has started as a landmark year for Ambitious, with several key expansions, not to mention many creative milestones, like the double-in-sole system, improving cow leather use and implementing Anatomic and Special technical soles. But, one of the brand’s most significant
“Ambitious is
more than just a brand, it’s a mindset”
shoe aesthetics, along with textured leather derbies and loafers, which offer a perfect balance of elegance and modernity. “Ambitious is more than just a brand, it’s
a mindset,” says Marc Querol, who is the Managing Director of Double H Agency, the UK
achievements is the launch of its first-ever women’s collection! It is a bold new chapter that brings the Ambitious signature aesthetic and craftsmanship to a broader audience, Mr Querol says… “This expansion reflects our commitment to inclusivity and innovation, ensuring that Ambitious continues to resonate with evolving consumer expectations.” Additionally, the brand continues to
strengthen its sustainability efforts with the main fact that it produces all its products in Portugal, through initiatives such as Eyven, its circular economy project that focuses on recycling, upcycling, and reducing production waste… “This commitment aligns with the growing demand for responsible fashion, and it positions Ambitious as a forward-thinking player in the industry,” adds Mr Querol.
18 • FOOTWEAR TODAY • MARCH 2025
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