BRAND FEATURE
Ambitious footwear brand celebrates craftsmanship, heritage and modern living with its new AW25 collection
F
ounded in 2008, Ambitious is a Portuguese footwear and lifestyle brand with deep roots in craftsmanship and tradition. Emerging from a family business in Guimarães – a city synonymous with shoemaking excellence – the brand embodies values of quality, innovation, and manufacturing know-how.
These qualities have established Ambitious as a leading name in men’s footwear across the world and in the UK in the last two years, with a great recognition for its bold designs and commitment to superior quality. As part of an industrial group with over 30 years of expertise, Ambitious benefits from a unique competitive advantage. Its in-house production facilities enable greater flexibility in experimenting with new designs and materials while maintaining meticulous control over the production process. This integrated approach ensures that every pair of shoes meets the highest standards of quality, a hallmark that has earned the brand international recognition and a loyal following across more than 50 markets.
Step into Odyssey: The AW25 collection For Autumn/Winter 2025, Ambitious and Double H Agency, led by Marc Querol, invites its audience on a journey through craftsmanship and connection with the Odyssey Collection. This new line follows as a celebration of artistry, heritage, and contemporary living, offering designs that bridge the gap between timeless tradition and modern sophistication. Each piece in the Odyssey collection tells a unique story, brought to life through carefully selected materials and refined techniques. Artisan-finished, textured leathers sourced from
Wrexham sit alongside rich, structured textiles like jeans felt and merino wool. These fabrics, chosen for their comfort and durability, reflect the brand’s dedication to functionality as much as style.
The collection’s colour palette draws inspiration from nature, evoking landscapes imbued with depth and emotion. Soulful shades of intense browns, deep khakis, and rich burgundies are harmonised with the timeless elegance of blues and greys. This combination creates a visual narrative that honours the past while embracing the present, capturing a sense of place where traditions run deep and innovation thrives.
More than footwear: A lifestyle philosophy At its core, the Odyssey Collection will be presented for the second time and for the first time with the AW collection at Footwear Today Live. The collection represents more than a seasonal offering; it is a philosophy rooted
in authenticity and connection. By blending elements of artistry, heritage, and technical innovation, Ambitious crafts designs that feel timeless yet resonate with contemporary sensibilities. This approach reflects not only the brand’s identity but also its aspiration to inspire a way of life that values quality, intention, and craftsmanship.
Odyssey draws on the artistry of the past to create footwear that feels both familiar and refreshingly modern. The collection honours the traditions of shoemaking while embracing the advancements that define the future. It is this seamless fusion of old and new that makes the collection so compelling: an embodiment of who we are today and who we aim to become
A call to action for the modern retailer
For retailers seeking to offer their customers something extraordinary, Odyssey is a collection that speaks to the values of heritage, craftsmanship, and contemporary living. With its distinctive designs, premium materials, and timeless aesthetic, it presents an opportunity to elevate offerings and connect with an audience that values authenticity and sophistication. Ambitious invites retailers and buyers to explore the Odyssey collection and discover how it can redefine their seasonal range. With a commitment to quality and innovation, Ambitious continues to shape the future of men’s footwear while remaining deeply rooted in the traditions that define its heritage.
If you would like to book your appointment at Footwear Today Live, or at our London Showroom, email
marc@doublehagency.com.
38 • FOOTWEAR TODAY • JANUARY 2025
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