BRAND FEATURE
Orthofeet Hands-Free shoes continue to expand!
Since launching in the UK at start of 2024, Golden Concept is proud to share that Orthofeet hands-free shoes have exceeded all expectations. The combination of health-driven features, stable price points, and unparalleled comfort has led to outstanding sales, with styles achieving sell-out status. Among these, the women’s Lorin slipper stands out, having sold out early this Autumn – a testament to the overwhelming demand for innovative technology.
T
he story of Orthofeet is as inspiring as its products. Dr. Ron Bar, who holds a doctorate in biomedical engineering, and his brother Michael Bar, a mechanical engineer, founded the company out of a deep personal journey. Ron Bar lost his leg when his tank was hit by a missile. This life-altering event motivated him to design footwear that could address the needs of people with mobility issues. Recognising the limitations of traditional foot casting methods, the brothers developed a patented orthotic system that moulds directly to the shape of the foot, enhancing fit and comfort. This innovation became the foundation for Orthofeet’s hands-free success. Today, Orthofeet’s hands-free shoes have been disrupting the US market for over 40 years, as biomechanically engineered solutions for sensitive feet and physical ailments caused by foot problems or poor posture. The brothers’ engineering background led
them to Orthofeet’s inbuilt spring system. Unlike traditional slip-on shoes, Orthofeet shoes feature a patented spring system built into the heel, ensuring a secure fit every time — making it easy for customers to slip them on and get back to doing the things they love.
Key Features Driving Success A significant factor contributing to the popularity of Orthofeet hands-free shoes is the multiple width fittings, included adjustable fitting spacers, and removable arch booster. These ensure a personalised fit, catering to those who may struggle to find comfort in traditional footwear. This commitment to inclusivity has positioned Orthofeet as a go-to brand for customers seeking a perfect fit without compromise.
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Orthofeet’s stable price point has been
instrumental in driving both initial sales and repeat business. By offering a consistent and competitive pricing structure, the brand has established trust and loyalty among customers. Retailers can confidently stock Orthofeet products, knowing they provide competitive cash margins in a changing retail landscape. Golden Concept UK is working in conjunction
with Europe to ensure simple and effective delivery. UK orders are dispatched from the London-based warehouse, preventing import costs, ongoing customs complications and improving delivery times. Whereas Irish retailers benefit from deliveries from the German warehouse, preventing UK import charges and customs delays.
A Proven Track Record To date, Golden Concept is seeing growing repeat business, underlying the functionality of its hands-free spring system, and health beneficial features such as seam-free stretch uppers. Golden Concept has received many reports from retailers that customers are increasingly seeking hands-free footwear.
Those who do not stock these products have found themselves losing sales, as demand for this technology continues to grow. Backed by specialist retailers and proven to offer a secure fit, Orthofeet’s hands-free shoes provide an essential addition to any footwear inventory.
Preparing for 2025 Following the successful test launch of select retailers in 2024, Orthofeet is now looking for additional retail partners to expand access to hands-free health-driven footwear. Building on this ongoing success, an extended
collection will launch ahead of Spring/Summer 2025. This new range will feature a wide array of colourways, offering greater choice for customers and retailers. With the proven popularity of existing styles, anticipation for the new collection is already high. To ensure retailers have the opportunity to
secure their inventory before the new collection sells out, Golden Concept are offering Orthofeet appointments at Footwear Today Live. This exclusive preview will provide retailers with an up-close look at the innovative designs and expanded offerings. Contact Golden Concept below to schedule an appointment:
For wholesale enquiries, contact:
07809 207473,
info@goldenconcept.co.uk or visit
www.goldenconcept.co.uk
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