PREVIEW
THE AI TREND GUIDE 2025/26
M
ICAM Milano has unveiled its AI Trend Guide 2025/26, developed in collaboration with Livetrend, a pioneering start-up in trend intelligence and data analytics. The innovative digital solution analyses millions of images and information from the most influential web sources to detect and track the trends. For this collaboration, Livetrend brings its technology to footwear with specifically developed algorithms.
Through the analysis of social media, e-commerce, and fashion shows, combined with advanced technologies such as Artificial Intelligence and big data, the guide offers buyers and brands an in-depth look at consumer preferences and market dynamics, helping to identify seasonal footwear
Twisted Classics
A modern take on vintage styles, drawing on
retro influences, nostalgic tones, and bold shapes to celebrate
originality and the rebellious spirit of youth.
bestsellers and optimise purchasing decisions. This data-driven and AI-generated kit includes four seasonal macrotrends for FW25. Presenting an overview of the concepts, colours and the must-have products for women, men and kids. This highlights the data analysed from Instagram, e-commerce, fashion shows and consumer interest, used to support the trend forecasting with concrete information.
Innovation, tradition and new perspectives
The guide highlights four macro-trends: Utopian Utility – tranquil trek, calm, minimal; Twisted Classics – neo preppy, retro, bold; Meditative Artisans – mystical, nomad, primal; and Wondrous Daze – phantasmic, dramatic, strange beauty.
Meditative Artisans
A fusion of craftsmanship and spirituality, marking the return of bohemian style with authentic materials such as aged leathers and rustic finishes.
Utopian Utility
A blend of functionality and
understated elegance, featuring materials like suede and matte rubberised finishes combined with details inspired by urban trekking and the #gorpcore aesthetic, emphasising the softer side of the trend.
Wondrous Daze
An alternative aesthetic inspired by fantastical worlds, with dark, romantic, and rebellious accents. Standout materials include velvets, polished leathers, and decorative details like studs and crystals.
MICAM: The Global Footwear Hub: The next edition of MICAM will take place from 23 to 25 February 2025 at Fiera Milano (Rho), Strada Statale Sempione, Milan, Italy, reaffirming its status as the ultimate meeting point for footwear professionals.
With approximately 1,000 brands on display and over 40,000 visitors from around the world, MICAM is an unmissable showcase for discovering innovations, trends, and business opportunities, inspiring innovation, and celebrating the excellence of Made in Italy and international footwear.
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