BRAND FEATURE O
ur Jana shoes have helped women to live their philosophy for more than 20 years. The Jana brand combines up- to-date fashion with high wearing comfort at an attractive price performance ratio. It is primarily our many features that make all our Jana models particularly comfortable. Not only this, but all models are manufactured at Jana in the extra width H. A comfortable insole, a perfect fit as well as modern design are important factors. Having successfully entered the market in 2000, Jana is now represented in more than 40 countries worldwide.
JANA SHOES: COMFORT AND INNOVATION FOR OVER 20 YEARS
Jana Step in: Step in and go! One of the standout innovations from Jana is the Step in technology, which has completely changed the way women approach everyday footwear. Have you ever experienced the frustration of rushing out the door, only to be delayed by the time-consuming task of bending down to put on your shoes and tying laces? Jana Step in eliminates this hassle entirely by offering a design that allows you to slip your shoes on without having to bend over or use your hands. Simply step into your shoes and go – no more tying, no more bending, and no more delays.
The secret to this ground-breaking feature lies in the innovative backcounter design. This flexible structure opens slightly at the back when you insert your foot, making it easy to slide in without any effort. Once your foot is in, the backcounter automatically closes to secure the shoe around your foot, providing a snug fit without the need for traditional fastening methods. This unique mechanism is not only convenient but also ensures that the shoe remains durable, secure, and comfortable throughout the day.
This design makes Jana Step in ideal for anyone looking for a more intuitive, time- saving way to wear shoes. Whether you’re a busy professional, a parent with full hands, or someone simply looking for a more practical solution, Jana Step in offers a convenient and stylish way to make your everyday life easier. Jana Step in offers a range of advantages that make it the perfect choice for many different lifestyles: 1. Practical comfort: No more bending down to tie your shoes, no more time wasted trying to get your footwear on. This makes it ideal for anyone who is often in a rush, whether for work, errands, or family life. It also removes barriers for those with limited mobility who struggle with traditional shoes.
2. Elegant design meets practicality: While Jana Step in prioritises ease of use, it does so without compromising on style. The shoes feature modern designs that are versatile enough for various occasions – from casual outings to more formal environments like the office. This means you can enjoy both comfort and style without any trade-offs.
3. Universal usability: Jana Step in is designed for women of all ages and lifestyles. Whether you’re a busy professional, a retiree, or someone constantly on the move, these shoes adapt to your everyday needs. From the young to the young-at-heart, everyone can benefit from the ease and comfort Jana Step in provides.
4. Durability and quality: High-quality materials and a long-tested construction ensure that Jana Step in is not only practical, but also durable.
5. Alternative on the market: Unlike established models on the market, Jana offers a selection of casual models instead of the previously sportier models with similar technologies on the market.
Jana Step in is more than just a practical solution; it’s about putting people at the center and using technology to solve real-world problems in ways that are both intuitive and efficient. Whether you’re rushing out the door or simply want a more comfortable, hassle-free way to wear your shoes, Jana Step in is there to support you every step of the way.
Explore the new AW25 collection! The new Jana Step in styles and the AW25 collection are now available, offering even more stylish and functional options for your wardrobe.
For more information on the full range of Jana Shoes and the new AW25 collection, visit
www.footwearstockrooms.co.uk. To get in touch, contact Andy Smith, GB Agent for Jana Shoes and Tamaris Comfort, on +44 7969139948 or via email at
andy.smith@jana-
shoes.com. You can also explore the latest collections at
www.b2b-jana-shoes.com.
34 • FOOTWEAR TODAY • JANUARY 2025
DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
