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NEWS


Specialist, Premium British shoe brand Start-rite


announces new appointments to strengthen business


Start-rite Shoes Ltd, is delighted to announce some


exciting changes to its commercial team as the company continues to strengthen its business.


Athletic Footwear Market is


Expected to Grow at a CAGR of 2.1% by 2022, Globally


Athletic Footwear Market report, published by Allied Market Research, forecasts that the global market is expected to garner $114.8 billion by 2022, growing at a CAGR of 2.1% during the period 2016 - 2022. Asia-Pacific accounted for the highest revenue in 2015, followed by Europe.


The segmentation by type includes sports shoes, running & walking shoes,


hiking & backpacking shoes, and aerobic & gym wear shoes. Running & walking shoes accounted for the maximum market share of 40.7% in 2015, due to their widespread adoption as daily wear shoes by consumers, worldwide.


North America exhibited the highest penetration of aerobic and gym wear


shoes in 2015, owing to consumers involvement in gym and dance classes in countries such as the U.S. and Canada. Within the sport shoes category, soccer accounted for the momentous market share of 28.5% in 2015, due to growing popularity of the sport across the globe.


Key Findings of Athletic Footwear Market:


• Asia-Pacific is a lucrative market in terms of growth on account of increasing disposable income, rising health awareness, and increasing demand for fashionable athletic footwear


•Men segment is the highest revenue-generating segment in the global athletic footwear market followed by the women segment


• Tennis shoes are expected to be the fastest moving shoes segment within the sport shoes market, followed by soccer shoes


Mike Evans Commercial Director


Sarah Northage Business Manager


Mike Evans has joined its Board, as Commercial Director, bringing with him


significant knowledge and experience from previous appointments. Mike previously worked for children’s nursery goods brand Joie, where he held the position of Sales Director and was responsible for a number of national accounts and collaborations with retailers, including Mothercare.


Mike


said: ‘I'm delighted to be joining Start-rite. It's an exciting time for the company with some big plans in place for the future. I'm keen to play my part and bring my experience to support the next stages of development and growth for this great company. I look forward to working with the Commercial Team’.


Clarks opens new US headquarters Start-rite is also pleased to announce the appointment


of Sarah Northage to the commercial team as Business Manager. Sarah, who is well-known and respected in the industry having held roles with both Pentland Group and more recently Wolverine, where she looked after Hush Puppies, Sebago and CAT Footwear brands, will join Start-rite in January 2017.


Sarah said: ‘I am honoured to be working with such an experienced and trusted brand like Start-rite. I can't wait to be part of the team!’


Ian


Watson, Start-rite Chief Executive, said: "I am delighted to welcome both Mike and Sarah to the company as we continue to strengthen our business and build on the success of this historic brand.’


The American branch of England-based Clarks has inaugurated a new corporate building in Waltham, Massachusetts. Located in the historic Polaroid building, the new Clarks office, a 120 000-square-foot property occupying a four-story, will house more than 400 employees. The new building was presented as a tool to strengthen “the comfort company’s growth and refine operations within the US market”. Mike Shearwood, CEO of Clarks, classified this as an important milestone for the company, being part of their commitment to the Boston area, further enhancing the ties with the local community and always aiming to consolidate the growth of the brand in the Americas.


Clarks celebrated the opening of the new


headquarters with a donation to the Waltham Boys and Girls club, a charity working with young people most in need to achieve great futures as productive, caring, responsible citizens


Product launches, joint ventures, partnerships, and acquisitions and


mergers have been the key growth strategies used by existing market players to increase their business and market share. The key companies profiled include Asics Corporation, Adidas AG and Puma SE, VF Corporation, Nike, Inc., FILA, Inc., New Balance, Inc., Skechers Inc., K-Swiss, and Wolverine World Wide, Inc.


8 • FOOTWEAR TODAY


• JANUARY 2017


www.footweartoday.co.uk


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