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CROCS


Drew Barrymore


John Cena


Drew Barrymore and John Cena Join Crocs as Brand Ambassadors Encouraging Everyone to ‘Come As You Are’


C


rocs, Inc. (NASDAQ:CROX) today announced that entertainment superstars Drew Barrymore and John Cena will serve as global


ambassadors in the brand’s “Come As You Are” campaign, which will celebrate the uniqueness of individuals and inspire everyone to be comfortable in their own shoes.


“ ‘Come As You Are’ is an invitation for people to come together and share


their one-of-a-kind-ness,” said Gregg Ribatt, Crocs Chief Executive Officer. “Crocs has never wavered from its identity: optimistic, versatile, comfortable and not afraid to poke holes in convention. Drew and John are perfect partners for what our brand stands for – including celebrating diversity and all that makes each of us unique.”


Crocs, a world leader in innovative casual footwear known for its iconic


Classic Clog and numerous other styles for all seasons, will launch the campaign in early 2017.


Actress, entrepreneur, producer, director, author and Golden Globe Award


winner Barrymore started her acting career at just 11 months of age and has starred in and produced numerous box office hits, including “Never Been Kissed,” “Charlie's Angels,” “50 First Dates” and “ET.” Among her projects in 2017, she will star in and executive produce the Netflix series “Santa Clarita Diet.”


“When Crocs first approached me, I was immediately drawn to the


positivity of the campaign,” said Barrymore. “Embracing the ‘Come As You Are’ spirit is about being comfortable with your true self in all that you do. As a mother of two young children, that message is important to me. There’s so much more love than there is lack of love in the world. You just have to gravitate towards it.”


From humble beginnings to Wrestlemania, appearing in major motion


pictures and hosting the ESPYS and Teen Choice Awards this year, 15-time WWE World Champion Cena’s “Never Give Up” mantra is known worldwide by his millions of fans across the globe.


“I have a real, personal connection with ‘Come As You Are’,” Cena said.


“Not being afraid to be yourself is something I have lived and encouraged since I was 14 years old when I was bullied for being ‘different.’


not just endure the negativity, but to actually thrive on it and turn it into something positive.


I learned to I applaud an iconic brand like Crocs for stepping up and building a campaign to encourage and celebrate it. It’s a perfect fit for me.”


www.crocs.co.uk


16 • FOOTWEAR TODAY


• JANUARY 2017


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