NEW PRODUCT PROFILE
So, you are offering a new product/brand, please tell us all about it, including a full product description? Golden Concept Ltd are now pleased to offer FIDELIO. Launched 2003, with the idea of offering well-fitting sandals, mules, closed shoes and boots with an anatomically formed removable footbed. Top quality leather uppers and lining materials cater for bunions and a
healthy foot climate. Removable insoles and light, slip-resistant soles are also part of the FIDELIO recipe. Thanks to the great choice and the perfect fit for many widths, consumers can benefit from the multiple features which separate FIDELIO from natural competitors.
Why did you decide to add this product to your current offering? From 2005, FIDELIO introduced Softline and "Hallux" to the market. "Hallux" incorporates a stretchable insert for customers with hallux valgus (bunions), quickly became a bestseller. The group ONE FOR ALL is the perfect choice for very sensitive feet.
Only stretchable lamb/goat leather is used as upper material. The softly padded Multi-stretch insert promises pain relief with every step. In addition, the forefoot area is fully stretchable and seamless.
Where is it manufactured? Whilst FIDELIO is an Austrian brand, the shoes are produced in Bosnia-Herzegovina.
What sets this product/brand apart from the rest? FIDELIO create individual character performers and put a sparkle in the eye of both young and old alike.
14 • FOOTWEAR TODAY • JANUARY 2019
Contact details for the Trade: Lee Patten T: 07809 207473 E:
info@goldenconcept.co.uk
FIDELIO recipe to happiness includes eco-certified, anatomically formed removable footbeds, excellent fit, broken lasts and a multi-width system. Fidelio do not sell direct to the end user, and has a limited retail
distribution strategy, which is why FIDELIO have a loyal following and quickly become bestsellers!
Why should retailers consider stocking this new product? Combining comfort with current fashion is becoming increasingly important. This is why FIDELIO place lots of value on latest trends and innovative new developments every season. With over 10 million ladies in the UK and Ireland with bunion issues, we are seeing increasing sell-through as awareness grows. FIDELIO offer a Pre-order Collection as-well-as a Repeat Order Program in-season. Ordering is made easy as there are no minimums.
Does it offer a good profit margin for retailers? FIDELIO typically return 2.4 / 2.5 margins.
How much does it cost - Prices trade and rrp? RRP prices from £69.99 to £154.95.
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