FOOTWEAR FOCUS ROAD TEST
“Mini-me” Like mother, like daughter
H
Emma May and her daughters Rosie and India try Froddo’s Chelsea style brogue boots. So, come the first day of term Mummy and daughter slip on identical
owever cute and perfect your daughter is, cloning her is illegal under the Human Fertilisation and Embryology Act of 2008.
This minor legal obstacle has, however, failed to deter little girls from cloning their mothers.
A lot of modern life’s mysteries can be blamed on Kim Kardashian and the
Victoria Beckham. While they may not be responsible for the idea, they are certainly culpable for the “mini-me” concept trending on social media.
It all starts with little girls donning their mother’s Christian Louboutin
stiletto heels and plastering their faces with that famous lipstick the shade of which is called “Just Nothing”, but ironically cost everything at Harrods, and parading in the dining room when you are entertaining important clients.
Sugar and spice?
When you have calmed down and put to one side the marital explanation for a fashion binge at Harrods that will be required, and your guests have “coo-ed” and “ahh-ed” and said, “how sweet” you have again lapsed into the default position that little girls are made of “sugar and spice and all things nice.”
What your daughter is telling you is that she loves you and she wants to be just like you.
Now that is somewhat different from the
Kardashian and Beckham strategy of dressing their children in identical clothes as their mothers to project their own personalities (if they have one) and, more importantly, their carefully cultivated brands.
Elizabethan retro
Until the eighteenth century children’s clothes were simply diminutive versions of their parents’ garb. But then someone had the idea of dressing little boys in sailor suits and little girls in pretty frocks. Now, in a truly Elizabethan retro move the “mini-me” trend is seeing children and parents dressed identically yet again. What is in fashion always comes around, even after a few hundred years.
With over 70 years of shoe making experience, the Croatian footwear firm,
Ivancica who manufacture Froddo, have developed a clever twist to this reprise. While your daughter is only too happy to wreak your £500 stilettos - because she wants to be just like you - getting her to put on her new school shoes can prompt resistance that is comparable that which earns soldiers Victoria Crosses in war (those are not a Beckham fashion range but medals for bravery beyond the call of duty).
Froddo have a simple solution, allow daughters to clone their mothers.
Froddo have produced a range of footwear, appropriately called “Mini-me.” The children’s Chelsea boot style brogues are matched, exactly, with an adult version.
shoes in their respective sizes. Your daughter, who can be shod with shoes from a children’s size 6, sees it as an emulation that demonstrates her undying love for you. You avoid the tears and tantrums of trying to shoehorn your daughter into school shoes that are desirable in every respect of comfort, podiatric political correctness and uniformity with every other school shoe in the country but are, hideously plain and, most importantly, not like what Mummy wears.
It certainly worked for us! I was invited by Footwear Today Magazine to road test the Froddo Chelsea style brogue boot in black, along with my five year old twins, Rosie and India. Despite their diminutive size, my darling daughters have been known to throw diva-style tantrums about their footwear, particularly school shoes! But, not a whimper about their cute Froddo Chelsea Brogue boots, matching those that Mummy was wearing!
The “Mini-me” range from Froddo are
available in black, so they will be acceptable as school shoes and, pure genius, on the part of Froddo, because the design has elasticated sided Chelsea boots, they don’t have laces thus saving time, fiddling and fumbling and more
expressions of tearful impatience. Our shoes matched perfectly, but
Froddo also produce them in a range of
exciting colours. Whether wearing an “identical pair” of shoes to your daughter – but in red – would convince her that you were
subscribing to the
“Mini-me” strategy is a moot point. But, perhaps, if you promised your daughter a pair of matching red Mini-me
shoes to wear in the holidays and at weekends, you may, just may, get away with it and she would wear the black ones without further protest.
Product details:
Style number: G3160061 Froddo Chelsea boot, premium Black Leather boots, fully leather lined, arch support with elastic gusset, side zip and a secure velcro strip to protect the zip. The leather is so soft it moulds to the shape of the feet. They come in more than 10 trendy colours and different textures of leather material. The Chelsea boots are also available in the school range in black leather, with new black patent being available in the 2019 BTS collection. Trade price: from £29.00 - £33.00 - RRP: from £59.00 to £69.00
Froddo materials are Chrome VI free (no harmful chemicals) and sourced from within the EU. Froddo works closely with specialist podiatrists to create comfortable footwear with good support for young feet so that healthy development is possible. Sizes range from 17 to 42. Distributed in the UK & Ireland by
KidsNewShoes.Com Limited for over 14 years.
Contact: PaulyTong T: + 44 (0)1707 888388 M: +44 (0)7796 766669 W:
www.kidsnewshoes.com
28 • MODA SUPPLEMENT • FEBRUARY 2019
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136
