Product Our shoes are meticulously designed and engineered so they look stylish but we ensure they have hidden comfort features. The secret ingredients are: • Soles filled with millions of air bubbles, cushioning and contracting with every step
• Soft padding features • Pillow soft under foot cushioning • Removable insoles – allowing for orthotics if needed • Deep toe box • Super soft, quality leathers and nubucks • Leather linings • Hidden adjustment – e.g. elasticated inserts, elasticed buttons, inside zips
o A lot of our customers have problems with their feet, and finding a footwear brand that offers style and comfort is key
• We offer 4 width fittings, dual fitting, sizes 3-9 and offer half sizes, so customers can find the perfect fit.
• Customers:
o We are passionate about our customer service, and take time to ensure the finds the perfect shoe and fit.
o Multi-channel customers can shop in various ways, retail, wholesale, mail order and online.
Does this brand offer a good profit margin for retailers? We offer a 45% intake margin to our wholesale partners on all orders. • Fast and efficient repeat business available on all best selling lines delivered directly from our UK factory
• Point of sale provided to support the brand instore
• A suite of online assets available to showcase the brand effectively on external websites
Where is the brand assembled/manufactured? In our own factory in Skelmersdale, Lancashire
Who is the agent? We have a dedicated team of Business Managers for the UK with Agents and Distributors covering international markets. They work closely with our valued customers to tailor the selection of the Hotter collection to their individual businesses also delivering support to the store teams through product training and brand execution All of this is supported by a dedicated Wholesale Operations team based at our Head Office who provide a direct line for account enquiries and oversee the processing of orders and deliveries
How is the brand marketed? Do you use social networking? Hotter is marketed in several ways, some of which include:
• Catalogues • Stores nationwide (UK) • TV adverts • Online at
www.hotter.com
• Social media – Facebook, Twitter, Instagram, Pinterest, Google Plus, Youtube
Contact details for the Trade: Adam Marsden – Head of Wholesale E :
a.marsden@
hotter.com M : +44 (0)7770 647965
FEBRUARY 2019 • MODA SUPPLEMENT
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