Hotter has designs on future

Over 100 brands announced for Moda Footwear Show

Claire Pearl

Chief Product Officer at Hotter shoes

As its Diamond anniversary approaches Hotter has its sights set firmly on a sparkling future with the appointment of a new roster of designers, spearheaded by Chief Product Officer Claire Pearl. Claire, who joined the footwear brand last month, has hit the ground

running with the aim of transforming the 60-year-old company’s products. “Our customer is stylish and self assured, she demands and deserves

footwear that is perfect for every occasion and, more importantly, delivers her a perfect, customised, fit every time,” explained Claire. “I have brought together a design team with a spread of expertise across several key areas that are fundamental to our brand’s development. We are already working closely on refining our DNA and I am confident this team will deliver the thoughtful design and attention to detail demanded at this level of the market.” Senior Designer, Helen Kundra, who trained at Cordwainers, has worked at

both Timberland and Hush Puppies. Dawn Linley-Hill joins as senior freelance designer and brings considerable experience in the industry having worked at several fashion and footwear brands including Startrite and Boohoo. They join existing Senior Designer Andy Taylor, who is an expert in injection moulded footwear design; he has worked at Hotter for 10 years and both Clarks and Marks & Spencers. The final appointment, as freelance designer, is Camilla Andrews, whose ten years’ experience includes time in senior design roles with Hobbs and Toast. Camilla will move forward the brand’s accessories offer in alignment with product development. Hotter CEO Ian Watson commented: “This is an exciting time for Hotter,

and there is no better time than our 60th year to both celebrate the strength of our brand and look forward, in an ever-changing market, to creating a truly inspiring future. “We have a raft of measures throughout the business to guarantee our

future development, but product truly is at the heart of everything we do. Claire’s team will build on iconic Hotter styling elements whilst introducing a more stylish, modern and relevant emphasis to our offer. I am confident the team will propel us forward as we continue to delight and surprise our customers and create more Hotter fans.”


Moda, the heart of the UK’s fashion industry, has announced a team of footwear brands that have already signed up for the 23rd – 25th February 2020 show. Following a change of dates to avoid clashing with European show Micam, the footwear industry has demonstrated its support for the NEC-based show with over 100 leading and up and coming brands opting to showcase their new collections at Moda.

Visitors can expect to see a compelling

line-up offering newness and industry favourites, with brands such as Caprice, Tamaris, Xti, Refresh, Carvela, UNISA, Peter Kaiser, Alpe, Fly London, Nero Giardini, Marco Tozzi, Keddo, S Oliver, Jana, Lunar, LOTUS, Ravel, EMU Australia, Shepherds Of Sweden, IGI, MUSTANG, Blowfish, MODA in Pelle, HB Shoes, Vionic and many more.

Lisa Govier, Footwear Director at Moda says: “The Moda team has worked

incredibly hard to create the right environment for footwear brands this season and we are over the moon to announce a roll call of over 100 brands coming together at Moda, offering the most exciting, efficient and effective buying platform for visitors. Our dedicated buyer acquisition team will now help facilitate introductions between brands and retailers to deliver superb ROI for our exhibitors whilst also introducing buyers to exciting new brands that may not be on their radar, via our speed-networking programme.”

Taking place on the 23rd – 25th February in Hall 6 at the NEC

Birmingham, the revamped and refreshed footwear hall will present the industry with the ultimate environment for buying, networking, trends, and inspiration.

The AW20 edition of Moda takes place on the 23rd – 25th February 2020

in Halls 6, 7, and 8 at the NEC Birmingham. Visit for further information, highlights from the last show, and a full list of brands for February.

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