NEWS CAPRICE expands in Myanmar Skechers Premium Heritage
Limited-Edition Collection returns with new capsule of styles in time for holiday
Ju rgen Cölsch (Managing Partner of CAPRICE) and Adam Y
(owner of Mountain T in Myanmar
op Global Ltd.) today during the opening of the new shoe factory , where over 2.000 women and men will work in the future.
The German shoe manufacturer CAPRICE is
strengthening its commitment in Southeast Asia by investing in a state-of-the-art factory site.
After CAPRICE has steadily increased the share of Myanmar-made shoes in its total yearly production to almost one million pairs, the next milestone follows. Today a new state-of-the-art shoe factory was taken into operation in the northwest of the industrial metropolis of Yangon together with the Taiwanese partner Mountain Top Global Ltd. Over the next few years, more than 2.000 women and men will produce up to 150.000 pairs of shoes per month. "Due to increasing sales figures and continuing relocations from other production countries, we plan to gradually raise the production volume in Myanmar by 2024 to two million pairs of high-quality leather shoes every year," says Ju
rgen Cölsch, Managing Partner of CAPRICE. "It is particularly important for CAPRICE and our partners in the
respective production locations that we always follow European standards when planning new production facilities. With our daylight-flooded production halls in Myanmar, which meet the highest safety requirements, we offer highly attractive working conditions in the emerging developing country. With the voluntary establishment of an employee representation we make a further contribution to the local socio-economic development, "said Cölsch.
The newly created 14.500-sqm factory halls were equipped with state-of-
the-art machinery and production facilities. Besides an administration building, a canteen kitchen, an infirmary, several recreation rooms and living quarters for employees were also built on the factory premises. In addition to the self-sufficient power supply, a water treatment plant was put into operation, which provides urgently needed drinking water in the developing country. Employees can also use the provided purified water for their domestic use.
CAPRICE shoe technicians train the newly hired factory workers on-site
and in live video conferences from Germany to Myanmar. CAPRICE participates financially and organizationally in the $ 6 million project, which had a construction period of two years.
The CAPRICE Schuhproduktion GmbH & Co. KG based in Pirmasens,
Germany is amongst the most successful women shoe manufacturers in Europe within the comfort segment. CAPRICE produces annually worldwide approximately 3.5 million pairs of high-quality leather shoes and achieved a turnover of more than ¤ 100 million in the past financial year.
The Skechers Premium Heritage Limited Edition Holiday Collection was launched worldwide on November 15. The five-pack offering, designed with luxurious materials on the Company’s most iconic outsoles, follows on the heels of the successful launch of the Premium Heritage One collection.
“In a world with fast trends and social media
creating demand for the latest hot item, consumers want newness, freshness, and something that stands out and is available for a limited time,” said Michael Greenberg, president of Skechers. “That’s the foundation of our Skechers Premium Heritage concept. These are statement shoes with high-end materials and design details on signature Skechers outsoles. It’s a capsule that creates buzz with key opinion leaders.”
The new range expands on the first wave of Premium Heritage styles that launched in September. The Skechers Energy – Captains View updates the original chunky sneaker with red leopard print, tassels, blue overlays and intricate rope collar. The Skechers D’Lites – Golden Idea delivers a subtle luxe look with soft black leather and gold chain detailing. And there’s two looks on the Skechers D’Lites 3.0—the Cheetah Queen delivers animal power with multi-
colored cheetah print plus jeweled laces, and the Flashy Stud (available in both white and black colorways) runs with current logo trends with a massive rhinestone D’Lites embellishment over snakeskin detailing.
Skechers pioneered the chunky sneaker two decades ago with the
Skechers Energy, and the look soon gained popularity around the globe thanks to the help of stars like Britney Spears who appeared in the style. The style evolved with the introduction of Skechers D’Lites—a lighter version of its original style—in 2007. Ten years later, Skechers D’Lites reemerged in Asia on the retro chunky sneaker trend, sparking a global movement that included models walking runways in New York, London, Milan, Berlin, and other cities. Always remaining fresh and relevant, the classic look was updated with the more modernized chunkier Skechers D’Lites 3.0 collection and featured in numerous celebrated collaborations. The styles have appeared on fashion editorial pages globally, and covered by taste-making sites like HypeBae, HypeBeast and High Snobiety.
The new range of Skechers Premium Heritage Limited Edition styles
launch November 15 exclusively at skechers.co
m and in select Skechers retail stores in the United States and around the globe as well as in select specialty retailers in international markets.
10 • FOOTWEAR TODAY
• DECEMBER 2019
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