NEWS Church’s Shoes puts best foot
forward with omnichannel solution from Dedagroup Stealth
International, luxury footwear brand, Church’s Shoes, has underpinned its international retail value chain with an omnichannel solution from Dedagroup Stealth, the company dedicated to fashion and luxury retail, and part of Dedagroup. From a small family-run workshop set up in Northampton in 1873, the
heritage of the premium footwear brand, which prides itself on creating high quality shoes that are made to last, has seen it grow into an international brand with a global footprint. Church’s store estate now spans stores in global territories, including the UK, Italy, Singapore, Hong Kong – with its first store totally dedicated to women’s collections launched in the heart of London’s luxury shopping district on New Bond Street in 2011. As a growing international brand, operating in multiple territories and
across multiple sales channels, Church’s Shoes recognised the need to integrate its systems to give a unified view of its customers – from the channels they shop in, to their buying journeys and purchasing habits – combined with a single view of stock, whether it was in the central warehouse, in-store or across its ecommerce platforms. Replacing its disparate, out-dated legacy systems with Stealth®, a
scalable omnichannel solution from Dedagroup Stealth, Church’s Shoes could leverage single stock pool capabilities and a single view of the customer on an international scale, in real-time. This allowed the footwear brand to enhance customer experience, by personalising in-store encounters and having greater access to available stock through one platform, to meet the high levels of service expected from its discerning customer base in order to increase conversions. Hamun Shah, CFO at Church’s Shoes, commented: “Over its 150-year
history, Church’s Shoes has always been at the forefront of innovation – whether it was bringing new production process into shoe-making, wholesaling internationally or driving vertical integration through the launch of its own stores. And, as such, the decision to drive forward with our ambitious project to reinvigorate our retail IT systems didn’t faze us.” “We knew that the integrated solution from Dedagroup Stealth would
bring together all our ecommerce, in-store and manufacturing systems, to enable us to deliver enhanced customer service to drive even better customer experience and, operationally, real-time reporting and a single stock pool,” he continued. Luca Tonello, Sales Director & Channel Manager at Dedagroup Stealth,
commented: “Today’s luxury shoppers, more than any other consumer, expect seamless retail encounters, with highly personalised and immersive, experience-rich shopping journeys. This means forward-thinking retailers, such as Church’s Shoes, recognise the need to underpin their businesses with the function and form of an integrated system; one that can deliver a 360 degree view of the customer, overlaid with real-time stock information, so that at any moment, and in any channel, they can better meet their customers’ needs. And that’s just what our solution has afforded Church’s Shoes.”
INTERNATIONAL GOLF CHAMPIONSHIP OF THE SHOE, LEATHER & ALLIED TRADES
The 73rd Championship was played on the Golf Coast of Lancashire, at Hillside Golf Club and Southport & Ainsdale Golf Club, both of which were in excellent condition. The weather was dry and sunny, but the wind proved a real challenge on the first day. 90 competitors took part in the 36 Hole Championship, and the
Winner of “The News Bowl” was Chris Swift from Northamptonshire with 67 points, second, winning the United Chrometanner’s Cup, after a countback ,was Bernard O’Brian from Galway with 66 points, and third winning the Chairman’s Mashie was David Goldman of Church & Co also on 66 points. The Ladies Championship was won by Jane Broughton from
Nottinghamshire with 54 points. The Wilbur Muirhead Scratch Trophy was won by Kenny Stirling from
Scotland, having scored 40 points at Hillside, the highest individual round of the Championship. The other principal Trophies were won by the following, Charles
Clinkard won the Turner Bowl, Charles Chamberlain the Mawer Marlow Trophy, Graham paver the Parker Founders Trophy, and Ivor Tilley the Presidents Salver. In the International Match for the Bridge of Weir Trophy England &
Wales beat Scotland & Ireland by 2 ½ to 1 ½to win for the first time in recent years. The Trade Banquet on the Thursday evening raised over £8000 on the night for the Trade Charities from the Prize Draw and Auction. The total donated by the Championship since its beginning in 1946 has now passed the £500,000. Representatives from the Footwear Friends, President David Lockyer, and the LHTBI Richard Brown, were present
to receive cheques from Chairman Ian Ferris. In 2019 the Championship will be at Carden Park in Cheshire on June 12th, 13th and 14th, and the 75th Championship in 2020 will be in the Dublin area at a location to be decided. If anyone would like further information please contact Rodney Gibson on
rodney@leicesteruk.co.uk
Runner Up Bernard O’Brien receiving the Trophy. 8 • FOOTWEAR TODAY • AUGUST 2018
www.footweartoday.co.uk
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