FEATURE DISTRIBUTION
NPI - THE NEW PRODUCT INTRODUCTION – DISTRIBUTOR
Graham Maggs, Marketing Director EMEA at Mouser Electronics investigates the routes for providing access to differentiating technology and how to go about offering the right components at the design stage
I
t’s nigh on impossible to be all things to all men. One size does not fit all and being a ‘jack of all trades’ – to complete the well- worn phrase – almost inevitably leads to being a ‘master of none’. Mouser believes, electronic component distribution is no different in this respect to any other activity. The needs of the design engineer differ
considerably from those of the buyer looking to support full production. In respect of this, the distributor advises it has structured its business specifically to support design-in activity from initial conceptualisation through to prototyping and initial low volume production ramp-up. What does this mean? Well, in order to
differentiate his end product and gain market share the design engineer needs access to the latest technology and products. To emphasise its position Mouser likes to describe itself as the NPI - New Product Introduction – distributor. While it can take many months for some of its competitors who broadly occupy the ‘catalogue’ or ‘high service’ space to be able to supply a new part, the company aims to make it easier for its manufacturing partner suppliers to get their new products into its portfolio as quickly as possible – ideally on same day as they are released by the manufacturer. It is stringent about the parts it advertises: they must be new releases and the latest technology – otherwise although you will still be able to find them on its website, they won’t be heavily promoted. The company also will not promote a part until it has freely-available stock in its warehouse, immediately ready for shipping. Most designs, of course, start with
semiconductors so the distributor is especially focused in this area. Just a few recent examples include: Texas Instruments’ ADS131E08S analogue front end (AFE) for power monitoring - a multichannel, simultaneous sampling, 24-bit, delta-sigma ADC with an integrated programmable gain amplifier (PGA) and short start-up time (3 milliseconds). The ADC’s wide dynamic range, scalable data rates up to 64kSPS, and internal fault detect monitors make it suitable for smart grid and other industrial power monitoring, control, and protection applications. Infineon Technologies' TLV493D-A1B6
6 MAY 2016 | ELECTRONICS
3D magnetic sensor, which offers accurate three dimensional sensing plus integrated temperature sensing with low power consumption. Within its small six-pin package, the sensor provides direct measurement of the x, y, and z magnetic axes, making it well suited for measuring 3D movement, linear travel, and 360-degree angle rotation. NXP's KL8x family of Kinetis L Series microcontrollers which combine the energy efficiency and ease-of-use of the ARM Cortex-M0+ core with the performance, peripheral sets, enablement, and scalability of the Kinetis 32-bit microcontroller portfolio. This microcontroller family is aimed at creating smart devices for applications such as building control, home automation and security, Internet of Things (IoT) nodes, mobile point-of-sale systems, portable healthcare, and wearables.
Figure 1:
The 3D Magnetic Sensor from Infineon and available at Mouser
Another area that the distributor is also Figure 1:
NXP's KL8x family of Kinetis L Series microcontrollers available at Mouser
heavily focused on is sensors. It has agreements with many of the leading manufacturers in this sector, including Amphenol, Analog Devices, Broadcom, Grayhill, Honeywell, Littelfuse, Maxim Integrated, NXP, Omron, Schneider Electric, TE Connectivity, Texas Instruments, TT Electronics & more. Recent additions to the range include: KXR94 high-performance silicon micro-machined linear accelerometers and inclinometers from Kionix. Combining the sensor element and an ASIC packaged in a 5x5x1.2mm DFN, these devices provide a high signal-to-noise ratio with integrated temperature compensation that provides good performance over temperature. Sensitivity is factory programmable allowing customisation for applications requiring from ±1.0g to ±4.0g ranges. Sensor bandwidth is user-definable. Honeywell’s PX3 heavy duty pressure transducers use piezo-resistive sensing technology with signal conditioning in the brass housing. They integrate a Metri-Pack 150 electrical connector, operate between - 40 and 125°C, and are fully calibrated. PX3 transducers consume less current and provide high EMC performance, insulation resistance, and dielectric strength. Designed for use with refrigerants, petroleum oils, lubricants, hydraulic fluids, brake fluids, etc., these sensors suit industrial applications such as HVAC/R and air compressor system monitoring. The distributor advises it has put into
place an extremely efficient distribution system, operated from its worldwide warehouse in Texas, where it stocks in excess of 800,000 different part numbers - this is growing with expectations and capability of hitting the 1 million mark this year. Of the 1.8 billion pieces picked in 2015, it achieved an On Time Arrival Success Rate of 99.9%. In practice that means that European customers receive their products two or three days after order placement, and it has recently added an extra 250,000 square feet to its warehouse so that it can continue to support the strong growth.
Mouser Electronics
www.mouser.co.uk T: 01494-467490
/ ELECTRONICS
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