FEATURE INDUSTRY INTERVIEW
How Influential was 2020 to shift the tech curve?
Anders’ senior product, manager Mike Logan, and engineering team lead, Christian Madella focus on how the pandemic has forced electronic manufacturers and their suppliers to re- examine their processes and find new ways to make business work
B
ack in 2019, 2020 was looking promising. Anders Senior Product,
Manager Mike Logan describes his outlook: “We were all geared up and looking forward to the challenge ahead. Looking at industry trends in line with customer requirements, 2020 started to look like a breakthrough year for us. It not only sounded futuristic, but we entered into a new decade, just as the trend was growing from monochrome to full colour - we felt it was going to be a bright new year. “We could see that the small TFT
market was growing, there was significantly more interest, and as prices were coming down to be more in line with monochrome displays, through our extensive years of engineering experience and expertise we were confident that we were very well positioned in this competitive landscape”, he says. When the pandemic hit, it affected the
majority of Anders customers as Logan explains: “The reality is that it interrupted our forecasted projects as it naturally postponed product enhancement and improvements. So, we had to adapt to a new reality, and as a newly expanded team, I think we excelled at identifying where the market needed our support and how we could offer our knowledge with speed of execution during these unprecedented times.” High hopes for 2020 were dashed as
COVID-19 hit, explains Anders’ Engineering Team Lead, Christian Madella: “COVID-19 was so unexpected, and everyone was so unprepared. We have often discussed industry disruptors, in order to strategically prepare Anders for any circumstance or event, but this was one that we didn’t see coming. Nobody did.” But Anders was quick to respond says
Mandella: “As a company, we quickly realised that we had a responsibility to share our engineering know-how with our customers, especially those in the
10 FEBRUARY 2021 | ELECTRONICS
medical market. “We understood that researching and
finding innovative solutions to ensure our touchscreen technology was safe to the touch was paramount for everyone to feel secure and safe”, he adds. Logan goes on to speak about what
2021 will bring: “From a technology perspective, we are confident that we will see a rise in AMOLED displays. We’re just patiently waiting for them to step out of the consumer market, predominantly smartphones, and become more accessible for the industrial market where Anders specialises. “Our manufacturing partners have
made significant investments in their facilities to be able to produce AMOLED displays at scale. It’s still a relatively new technology and like all new display technologies, it takes time for certain panels to filter down from high mass- produced consumer projects to smaller batch sizes manageable for industrial projects.”
Speaking about what is driving the
need and want for AMOLED Logan says: “Quite simply, the contrast levels and colour saturation compared to LCDs is far superior as are the viewing angles. The consumer industry demands this level of quality, but as we as consumers get used to seeing this in our day-to- day lives, so the need and want moves into other industries where Anders sits. “Another consumer industry led trend
that will filter down will be an increase in demand for QLED displays. QLED displays deploy special back lights, which operate quantum dot technologies. This is what provides the user with true red, green, and blue colours. This is what we refer to as the full spectrum and gives really good, vibrant colours and enhanced viewing angles. Mainly seen in the television market at present, we will see this type of technology ripple into other industries as it becomes more accessible and price point attainable”, he adds. “And, thirdly, the flexible OLED display
is very exciting. During ‘Black Friday’, Thanksgiving and in the run up to Christmas, every advert break had a promotion for a foldable phone. It’s very hot technology right now. But it holds a game changing future outside of the smartphone arena too.” “Anders have manufacturing partners
Anders Senior Product, Manager Mike Logan
developing this type of technology right now, so watch this space as this becomes within other industries’ reach, says Logan. “We continue to receive many
enquiries for circular and square displays. Customers who want to set their product apart from their competition are looking at different shapes and sizes. It gives the new product designer and developer a greater opportunity to style the enclosure in such a way that only a circular display could fit into.”
Anders Engineering Team Lead, Christian Madella.
Anders
https://www.andersdx.com/.
/ ELECTRONICS
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