DISTRIBUTION Treated like a Key Account
The German company Würth Elektronik is known to many engineers as one of Europe’s largest manufacturers of electronic components.
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ts wide range of products includes passive components, power modules, digital isolators, optoelectronics, electromechanical components, thermal management solutions, sensors and wireless modules. At Würth Elektronik, the distribution process differs slightly from the industry standard.
Those in need of electronic components usually turn to specialist distributors such as Bürklin, DigiKey, Farnell, Mouser or the RS Group. These companies represent various manufacturers and offer a wide selection of Würth Elektronik components. Specialised wholesalers are usually the only source of supply. Only engineers working for very large companies have access to key account managers at electronics component manufacturers, who they can contact directly. Würth Elektronik is an exception to this rule. In addition to its usual distribution channels, the company also sells its products directly. Absolutely any customer can contact Würth Elektronik directly to request free samples and order components from stock without a minimum order quantity. This may be unexpected, but it is in line with the company’s slogan, ‘more than you expect’, which encapsulates the additional offerings with which Würth Elektronik seeks to distinguish itself from the competition.
Support for engineers
At Würth Elektronik, great attention is paid to a service-oriented approach. This particularly involves supporting engineers in selecting suitable components and addressing design-related concerns, such as providing advice on EMC issues. In recent years, Würth Elektronik has been actively driving the digital transformation of its design-in and logistics support services. This includes the MyWE customer platform, an API connection, 24/7 chat support and the REDEXPERT online design platform. REDEXPERT is a free online platform developed by Würth Elektronik for electronics engineers. It supports them in selecting, comparing and simulating components based on real measurement data from Würth Elektronik’s laboratories. REDEXPERT is
continuously being expanded. Most recently, the DC/DC Converter Designer was revised and expanded in 2026. At the heart of this new tool lies a proprietary, highly accurate method of calculating inductor losses based on actual component characterisation. It also takes DC-bias effects in inductors and capacitors into account. The new worst-case option for losses and temperature rise is a valuable addition to the toolkit for robust design, ensuring that it can handle all real-world operating conditions. The tool automatically selects the appropriate circuit topology based on the input parameters: buck (synchronous and asynchronous), boost (synchronous and asynchronous) and SEPIC. The tool generates a complete bill of materials based on simulation results. These components can be requested as free samples or added directly to the shopping cart.
Personalised platform and direct access to data
MyWE is Würth Elektronik’s personalized online customer platform. It offers registered users 24/7 access to all relevant data and services. This also includes the resources and online shop of the printed circuit business unit. The following service goes even further. The WE Customer API allows companies to connect their own systems (e.g. ERP, CAD tools or online stores) directly to Würth Elektronik’s product data. Customers who use this have access to stock availability and lead times. The Customer API provides a solid foundation for effi cient and reliable procurement and development processes.
28 OCTOBER 2026 | ELECTRONICS FOR ENGINEERS
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