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“We are pursuing the vision of ‘iguverse’, a virtual space in which all our
products can be experienced as digital twins,” says igus UK managing director Matthew Aldridge. “In the future, customers from all over the world will have the opportunity in iguverse to develop machines and systems together with igus, partner engineers and project managers and to immerse themselves in the projects and applications – saving time and money.” At the igus stand at the IAA Transportation 2022 trade show, visitors were
able to put on VR glasses and, together with employees, take a first look at the beginnings of the igus metaverse. In the future, they will be able to see 3D models of products such as energy chains in a 360˚ panoramic view from all sides. People will experience the infrastructure of igus, like the 3,800m2
test
laboratory in Cologne, or immerse themselves in multiple applications where igus components are used. These range from a plastic bicycle to a futuristic mini-van with iglidur plain bearings, drylin linear guides and e-chains for an oil platform, where the modular energy chain system e-loop is used. “With iguverse, we are embarking on a new path of presentation, selling and engineering,” emphasises Aldridge. For many, the metaverse is new territory. igus also wants to learn something new and to explore this path with its customers, a path with a lot of potential for business development. For example, sales representatives and customers could put VR glasses on during customer visits and immerse themselves in the iguverse. Studies show that customers are up to nine times more likely to remember experiences they receive in daily reality.
Digital twins of products and igus’s facilities are only one expansion stage of iguverse. In the future, customers, engineers and material experts will come together as avatars in a digital space and carry out entire engineering projects, faster and with less friction than is possible in the physical world. In a further stage, igus is also considering expanding the iguverse with a B2B platform for other manufacturers. The companies can then present machines and systems in this virtual space, using igus components. According to US market research company Gartner, by 2025, digital channels will account for 80% of B2B sales interactions between suppliers and buyers. To support this, igus will create a growing reference database for all motion plastics with its own B2B platform, which will be accessed virtually.
In a further development, igus will rely more on a new form of digital selling and presentation using augmented reality (AR). An example of this is the energy chain of the triflex TRX series. In the past,
sales personnel and customers hardly had a chance to look at the detail inside a closed chain. Some mechanical principles, which are particularly relevant in the triflex TRX, were left to the imagination. Here, an AR application assists buyers and engineers. When the employee activates the software on their smartphone via a QR code on the e-chain, the application overlays the product on a screen with an animated virtual twin. This allows a kind of X-ray view of the mechanics inside of the chain. This immediately brings the product to life and helps the design selection process.
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igus.co.uk/request-igubal-sample
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motion plastics igus ®
® 01604 677240
sales@igus.co.uk 13
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