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• • • AI • • •


THE BENEFITS AND PITFALLS OF OPEN DATA IN ENERGY


It is well known that more data helps improve both statistical confidence and actionable intelligence. Once the amount of data that could be processed was bound by the amount of hours in the day. Now, however, the emergence of artificial intelligence (AI) has broken down these barriers and enabled datasets to learn effectively from billions of data points without collapsing.


By David Sheldrake, Global SVP of Sales360, POWWR


n the past, energy suppliers have looked at data as being a currency that must be held on to due to its intrinsic value. However, increasingly they are understanding that opening up the data to others can be a win-win.


I Added intelligence


Ofgem is certainly on board. One of the main catalysts for the current move towards Market-wide Half Hourly Settlements (MHHS) is to provide energy usage information to consumers so that they can know what energy they are using, and when. It is hoped that this added intelligence will provide a pathway for more consumers to move to flex deals. This will lead to increased grid resilience as suppliers will be able to purchase energy in blocks to match time of use needs. This added intelligence will also lead to consumers being more likely to self-generate their own energy. Also offset their home usage through the new breed of enhanced battery storage solutions. This will not only reduce demand on the current grid but would lead to a reduction in energy costs.


A consent wallet


Making data available to consumers means that they can check they are on the right tariff and only use energy at the most cost-effective times. Consumers have been used to providing their MPAN/MPRs (Meter Numbers) when exploring new tariffs. However, this didn’t include details of energy consumption that is personal to the user. Because of this, it will be important that the


industry goes about opening up data the right way. After all, data protection regulations such as GDPR will be looming large if there is any misstep. Ofgem clearly agrees and is scheduled to introduce a Consent Wallet by the end of 2026. With a Consent Wallet, a customer will need to provide consent to their supplier before they gain access to their data, either for their own means or to share it with other suppliers, brokers, or comparison websites so that they can obtain the most cost-effective tariff. This eliminates confusion and provides protection for the industry. The energy industry can learn from what the banks did through the introduction of open banking. However, this needs to work for consumers, suppliers and energy brokers alike to be effective.


A period of education Of course, such a move will require a robust technology infrastructure to allow for such data to remain secure yet be able to be accessed on demand. There will also be a period of education needed, so that consumers know they need to give their consent to the data to a broker or supplier before they can consider switching. This is easier said than done. After all, over 40 per cent of UK consumers are still not on Smart Meters despite a decade or more of marketing.


But this is certainly preferable to making such data available to all without consent. Yes, it may make the customer journey easier and smooth the transition. But breaking stringent data protection regulations would be a compromise too far.


Multiplying value As long as the data is clean, more data will always equal more diverse, accurate and reliable learnings for the industry. Making this data accessible will only multiply its value. It will become a powerful tool to help consumers ensure they are on the most effective time of use tariffs, brokers provide more valuable insight, and the industry maintains a robust and relevant grid. The latter is important. After all, the goal of all of this is to provide a more resilient national energy infrastructure that will be less reliant on external factors and help protect our energy future. Opening up the ever-growing big data mountain will not only ensure this but also empower the consumer to reduce their energy bills at a time when it is most needed.


https://www.powwr.com 40 ELECTRICAL ENGINEERING • NOVEMBER 2025 electricalengineeringmagazine.co.uk


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