ADVERTISEMENT FEATURE COVER STORY THE POWER REVOLUTION
Critical Power Supplies offers customers a money-saving opportunity to upgrade their UPS solutions. Managing director Jason Koffler explains more about the power revolution
applications, shopping, banking and working online. As we move towards a digital Europe, opening up new opportunities for people and businesses, the role of the data centre in storing, managing and processing this data will become increasingly important. Regarded as one of the key utilities of the 21st century, data centres operate behind the scenes to make sure these services are available 24/7. Today’s data centre therefore must be a
sturdy infrastructure to handle this information and must also be flexible, agile and nimble to cope with demand. A particular challenge is ensuring the design critical infrastructure in a data centre is efficient and resilient. Get this wrong and the data centre owner could face unnecessary loss financially or in wasted energy. Understanding how different critical
C
ritical Power is offering their customers an opportunity to trade-in
their existing online Uninterruptible Power Supplies (UPS) Solution in return for a significant discount. When businesses upgrade to the latest online UPS of similar kVA or higher, not only do they enjoy cost savings, but a host of other benefits as well. With a diverse range of clients
spanning healthcare, IT, telecoms, retail, and marine industries, Critical Power is the UK’s leading independent power protection installer of UPS and generators. Specialising in power continuity no matter what, Critical Power provides power and energy solutions that allow businesses to run smoothly and without interruption, whatever the circumstances.
TRADE IN AND TRADE UP Their latest offer to trade-in existing online UPS solutions will give customers increased peace of mind that they are securing a steady flow of energy under even the most adverse circumstances, as well as benefiting the environment, and enjoying financial benefits. Working with a diverse range of clients from corporates to end-users, to distributors and resellers, Critical Power’s UPS and generator systems are the most environmentally friendly, highly efficient schemes available.
6 NOVEMBER 2018 | ELECTRICAL ENGINEERING The skilled team of experts at Critical
Power pride themselves on their ability to understand their client’s unique needs and challenges, and provide them with a range of options and bespoke packages for UPS. “No two businesses are the same, but
every business has one thing in common: a reliable power supply is vital,” says Jason Koffler at Critical Power. “We are dedicated to making that a possibility for everyone, and our offer to upgrade existing online UPS solutions is part of that undertaking.” Critical Power is a leading independent
UK multi-brand supplier with a wide range of off-the-shelf stock available on request to ensure uninterruptible power supplies. “Because we are manufacturer-
independent, we are able to choose the best solution for our clients without being tied to a specific brand,” explains Jason Koffler. “This means whether you are a critical hospital environment or a processing system in a financial institution, we are able to provide the most effective power supply and protection solution for your needs.”
NEW GO TO GUIDE The digital economy is developing at a rapid pace and consumers are becoming more ‘information hungry’ than ever – devouring cloud services, social media
components within the data centre act and interact with other components is crucial. To combat this, the Critical Power And
Infrastructure Handbook 2017 is now available and is a must have guide on power protection solutions and technology for anybody involved in Critical Business Applications which require 24/7 power and is interested in learning about best practice. The Critical Power and Infrastructure
Jason Koffler
Handbook encapsulates the wealth of knowledge of experienced professionals and lays out in straightforward language the key data centre infrastructure technologies. This includes power and cooling structures and the fundamental principles and the in depth know how which will help prevent costly pitfalls when designing a new data centre or upgrading an existing facility or any critical power application. This guide is a must read for any data
centre professional looking to ensure optimum infrastructure, taking into account the energy efficiency and flexibility needed in today’s data driven world. To find out more about the book and the latest trade offer please visit the company’s website.
Critical Power Supplies
criticalpowersupplies.co.uk 0800 978 8988
/ ELECTRICALENGINEERING
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