TECHNOLOGY IN ACTION ADVERTORIAL
Motor and drives from ABB bring farm history to life for stately home visitors
century motor and variable speed drives (VSDs). ABB and its authorised value provider, Central
A
NEW INDUSTRIAL LED LUMINAIRE
F
itzgerald Lighting has just launched a new industrial luminaire designed for subways and walkways as well
as prisons, police cells and stations. The LED Stronghold is a high specification, high quality luminaire manufactured from mild steel with a white lacquered finish and a flat, vandal-resistant opal polycarbonate diffuser. It has been tested to BSI 66662 up to and beyond an IK10 impact rating. The new LED Stronghold luminaire is designed to attain Anti-Ligature status and is tested to the requirement of the National Offenders Management Services.
Carrying a five year warranty, the LED Stronghold luminaires come in a white painted and lacquered finish as standard but are also available in a silver or black finish.
Fitzgerald u 01208 79524 u
www.fitzlight.co.uk
Electrical, supported the Tatton Hall estate’s £1.3 million Field to Fork project by supplying an ABB motor and eight VSDs to run original farm machinery. They also overhauled and rewound existing motors from the 1930s, 1940s and 1950s. Tatton Hall is an historic country estate. A major
part of its Field to Fork project is the restoration of the farm’s Victorian mill, which produced feed for the farm’s livestock using machinery such as grinders and crushers. Previously run by water power, then steam and,
finally, electricity, the grinders and crushers are now powered by eight ABB general purpose drives, rated from 2 kilowatt (kW) to 18.5 kW. The VSDs provide a ‘soft start’ which, together with running the mill machinery at lower speed, reduces excessive wear and extends the operating life of the machines. On the ground floor of the feed mill, a VSD is used
to operate a hammer mill which crushes barley, wheat and oats into pig meal. On the first floor is a crushing and grinding machine for preparing cattle feed. Other VSDs run a winnower, a mixer and a sack hoist used to take heavy sacks up to the first floor storage room. The farm’s miller can use a mobile phone or iPad,
connected remotely to the VSDs, to control the grinder and crusher motors to enable them to talk through the demonstrations at different speeds.
ABB u 01925 741517 u
www.gb.abb.com
Customers Reap the Rewards of Carl Kammerling International’s Quantum S
farm in Cheshire is bringing 200 years of agricultural history to life for visitors using a 21st
ince the innovative Quantum Business Development Programme began in July, many customers have been
enjoying the benefits of signing up, after recognising the long term benefits of working with CKI to grow their hand tools and storage business. Designed to combine all elements of business development in one unique scheme, Quantum continues to be a hit with customers benefiting from the four key elements that Quantum provides: New Products; Range Deals; Trade Price Promotion and a customer support package – all offering fantastic opportunities for sales growth. Two great examples of how elements of Quantum are
producing new selling opportunities have been taking place at major wholesaler, CEF, whose stores in Bournemouth and Stourbridge have improved their in- store displays to great effect. In Bournemouth, the C.K backing boards, available
from CKI, made such an impact to their displays that the branch extended their hand tool display from 2 metres to 6 metres, to help drive sales of high ticket, high volume and high margin products. The backing boards also helped to category manage all the different C.K sub ranges and create a display where items can be quickly identified and selected. Stores Manager at CEF Bournemouth, Aaron Moss
commented: “In the past C.K products were on sale, but were split across the fixture and in no particular order.
But thanks to Melanie Gilliatt-Haigh from the CKI Sales team, who has been advising us, we have been able to tidy up everything and create really good stand out for C.K tools in-store. In fact, we are probably selling 25% more C.K tools as a result of the backing boards – it’s perfect for us really.” Over at CEF Stourbridge, a similar Quantum success story has been taking place and Assistant Manager, Luke Young who, from selling very little tools at his branch, now cannot keep
products on the shelf! Luke also decided to add extra impact in store by taking on a 1m C.K backing board display, which has been another important factor in driving impulse sales. Will Sheridan, Territory Sales Representative for CKI commented: “Quantum has proved a real winner for CEF Stourbridge, by giving them the opportunity to extend their range with
some exciting new products. This, in turn, has created lots of new interest and selling opportunities amongst their customers.” CK Tools
u 01758 704704
CONNECTINGINDUSTRY.COM/ELECTRICALENGINEERING u
www.carlkammerling.com ELECTRICAL ENGINEERING | NOVEMBER 2018 53
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