What’s hot
The McDonald’s App offers a range of features, enhancing customer convenience, helping to streamline operations and keeping up with changing consumer preferences. Customers can also place their McDelivery order through the McDonald’s App for an integrated delivery service. We are the largest brand in the UK QSR delivery market, with 25% of our business taken through the delivery platform.
Food: Innovation and world-class marketing McDonald’s is so iconic that we no longer need the Golden Arches to be recognised. Our latest UK & Ireland campaign, “Only at McDonald’s”, steps away from the logo, tapping into real, relatable experiences. This approach showcases our storytelling strength and emotional connection with generations of customers. Saying that, innovation and adaptation are essential to staying ahead. We strive to constantly evolve, from reimagining our menu to enhancing the customer experience,
to meet ever-shifting tastes and expectations. We push boundaries and aim to deliver quality, convenience, and a bit of magic in every meal. One recent success is the “A Minecraft Movie” Meal, when customers received unique items and an exclusive in-app and in-game experience. Then, in June, we launched our brand-new menu item, The Big Arch, our boldest burger yet! Designed with customer feedback and culinary creativity in mind, the Big Arch is a flavour-packed leap forward. It is not just a burger, it is a statement of how we are reimagining our menu to deliver bigger taste and unforgettable experiences.
Leading through digital Innovation Technology is transforming the way we operate and we believe we are leading the way. Our global partnership with Google Cloud is helping us bring AI and data analytics into our restaurants, enhancing restaurants from kitchen efficiency to customer experience. We are leveraging technology to help
make our restaurants smarter, faster, and more responsive. From AI-powered Drive-Thrus to personalised app offers and predictive ordering, we are using technology to enhance the customer experience. For our franchisees, this means striving for more streamlined operations, better insights, and more time to focus on what matters most: delivering great food and service.
Building a more sustainable future We believe that doing good is good business. That is why we are committed to reducing our environmental impact and supporting the communities we serve. Across the UK & Ireland, we are investing in renewable energy, reducing packaging waste and sourcing our ingredients responsibly. We are aiming to make our restaurants a destination of choice, building for the future and working towards net zero emissions. Our franchisees play a key role in these efforts, helping us build a more sustainable and resilient business for the future.
52 | The Franchise Magazine 2026
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124
