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“An attractive proposition for franchisees is the potential for secondary revenue through Anytime Fitness’ high-quality personal training and coaching”


Anytime Fitness A


s the largest fitness franchise in the UK by number of locations, Anytime Fitness


continues to grow its presence. With a customer proposition focussed on empowering the fitness and wellbeing of every community, it has a strong position in the fitness industry as a mid-market gym operator and the 3rd largest operator in the UK. With newly released figures from the


State of the UK Fitness Industry report 2025, the UK Health & Fitness industry is performing strongly with the data showing member numbers, market value and penetration all surpassing pre-pandemic levels and reaching all time highs. The UK is now home to over 7,200 gyms, serving over 11.3 million members with a penetration rate rocketing to 16.6%. The fitness industry market value has increased to £6.5billion in 2025 and at an all-time high! Anytime Fitness has a healthy pipeline


of new clubs, exciting innovations, and an excellent team to further drive the business forward. They are committed to ensuring members at clubs get


44 | The Franchise Magazine 2026


an unrivalled experience to improve their health and wellbeing, which in turn helps create successful, profitable clubs. Whilst they have an incredibly strong business here the UK, there is still lots of potential for growth. A key part of the Anytime Fitness


member experience is the look and feel of its locations, with an overhauled internal design introduced to meet the ever-changing needs of today’s fitness consumers. As part of an exciting development for the brand, many of its existing locations are undergoing significant remodelling and refurbishment to this new design. This refreshed design provides its gyms with more welcoming and open plan layouts, offering members dedicated training areas depending on their goals and preferred workout type. The remodels are already proving


to be popular with consumers, with new-look sites driving increased revenue and member numbers for Anytime Fitness franchisees. Anytime Fitness prides itself on the support of its members and an


attractive proposition for franchisees is the potential of secondary revenue through the provision of high-quality personal training and coaching. To help establish a key point of difference in the market, many Anytime Fitness locations now have employed fitness coaches to enhance the support and guidance available to its membership base. In addition to the traditional fitness


industry model of having self-employed personal trainers on the gym floor, having employed coaches allows Anytime Fitness teams to build greater relationships with their members. As part of its offering, members benefit from three in-depth fitness consultations which help provide them with tailored workout plans and guidance to achieve their goals. By having this comprehensive


coaching offering, Anytime Fitness gyms with employed coaches have a greater level of personal training uptake, providing a consistent and reliable secondary revenue stream for its franchisees. In addition, its gyms have found that this member-centric


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