Hong Kong emerges as global magnet for
HONG KONG IS CEMENTING its status as an international wealth hub, offering HNWs and UHNWs unique solutions to the current global economic and social instability. As other key locations for affluent people, such as the United Kingdom, Switzerland or the United States, risk driving away the world’s wealthiest with economic turmoil and the introduction of discouraging tax policies, Hong Kong continues to enjoy a reputation as a top destination for (U)HNWs. The region’s consistent positioning as a primary financial hub, supportive government policies and strategic geographic position have already helped to establish it as an ideal hub for investors and entrepreneurs. But Hong Kong is now demonstrating even greater appeal, successfully attracting a growing number of family offices by promoting efficient
setup procedures and offering a haven for investors with diversified opportunities to manage and preserve wealth under full privacy in a safe and secure environment. As the trade war between the US and China creates further instability globally, investors worldwide are seeking stability, predictability and a trusted gateway to Asia for growth and risk management. Hong Kong stands out as the ideal hub to provide exactly that – certainty, resilience and opportunity. The city remains the unmatched gateway for businesses prioritising access to Asia Pacific, global liquidity and Asia’s growth. Not only that, but the current geopolitical context is prompting family offices to diversify their investments beyond the US, with Asia being a particularly popular alternative. The UBS Global Family Office
Report 2025 found that 35 per cent of family offices worldwide plan to increase their investments in Asia Pacific, and over half of family offices want to invest outside of the US, with a particular focus on Asia.
ENTREPRENEURIAL SPIRIT ‘When I look at Hong Kong, I see a city that offers stability, predictability and an environment that is business-friendly – key elements for any family office seeking a solid foundation for long-term growth,’ says Robert Buchbauer, vice chairman of Swarovski International Holding. ‘People in Hong Kong want to do business, and that entrepreneurial spirit hasn’t changed. It’s what makes Hong Kong so dynamic and a perfect place for legacy-focused companies like ours to explore new partnerships and paths for growth.’
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