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AI in Investor Relations: From Curiosity to Core Capability


A joint survey conducted by S&P Global Market Intelligence and NIRI about artificial intelligence reveals


that using AI is more about trust than budget. BY S&P GLOBAL MARKET INTELLIGENCE


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he past year has been a defining moment for investor rela- tions. Across industries, generative artificial intelligence (AI) has shifted from novelty to necessity, and investor


relations (IR) professionals are beginning to explore what this technology can realistically deliver. To understand how investor relations officers (IROs) are ap-


proaching AI adoption, S&P Global Market Intelligence, together with NIRI, surveyed nearly 50 IR professionals last month. Te findings reveal a profession at an inflection point: IROs are


eager to leverage automation, cautious about data security, and increasingly strategic in how AI might enhance the art and science of communicating with investors.


Experimentation Takes Hold AI adoption in IR is no longer a distant prospect—it’s underway. According to the survey, nearly 40% of IROs are already pilot-


FA LL 20 2 5 ■ IR UPDAT E


ing or testing AI tools, while another 31% are exploring AI but haven’t yet implemented anything. A fifth of respondents (21%) report actively using AI as part of their IR strategy, and only 8% say they have no plans to do so. Tese findings paint a clear picture: IR professionals recognize


AI’s potential to improve efficiency, accuracy, and insight. Te majority are in the midst of experimentation—testing tools that promise to reduce manual data handling, streamline messaging, and deepen understanding of investor sentiment. “Investor relations teams are selective about the technologies


they use to automate because of their unique role and the sen- sitivities involved,” notes William Tully, Head of North America Corporate Sales for Visible Alpha at S&P Global Market Intelligence. “Nonetheless, we have seen IR teams put a lot of time and effort into understanding how AI can help safely augment and create ef- ficiencies in their job, which is why we see adoption accelerating.”


ni ri .org/ irupdate


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